CASE Ka Bharosa Wins Best Integrated Campaign at WMC 2025
CASE Construction Equipment, a CNH brand, has secured the Best Integrated Campaign Award at the twelfth edition of the World Marketing Conclave & Awards for its trust-centric initiative, 鈥楥ASE Ka Bharosa鈥�. The recognition highlights the company鈥檚 strategic focus on building deeper and more meaningful engagement across its stakeholder network.
Introduced at the Bharat Construction Equipment Expo 2024, the campaign was crafted as a relationship-driven programme aimed at reinforcing confidence among dealer partners, suppliers and the wider ecosystem supporting the brand. It emphasised how stakeholders consistently rely on CASE because the organisation stands with them throughout the business and equipment lifecycle. Through clear communication, responsive service and sustained engagement across multiple channels, 鈥楥ASE Ka Bharosa鈥� sought to strengthen brand loyalty and enhance recall.
鈥淐ASE ka Bharosa reflects the trust and confidence our stakeholders place in CASE Construction. This recognition of the initiative validates our ongoing efforts to combine strong product performance with dependable service and impactful engagement. We remain committed to nurturing this ecosystem built on trust and delivering meaningful value at every step,鈥� said Puneet Vidyarthi, Head of Brand Marketing, CASE Construction Equipment 鈥� APAC & India.
The award underscores CASE鈥檚 focus on emotional and trust-led storytelling to inspire confidence, support long-term partnerships and motivate the network that powers the brand. It aligns with the company鈥檚 broader marketing goals of delivering measurable impact through authenticity and collaborative engagement.
The Global Marketing Excellence Awards, hosted by the World Marketing Congress, spotlight campaigns that drive purposeful communication and integrated brand strategies. CASE, which offers a wide range of construction equipment in India and leads the Vibratory Compactor segment, manufactures Made-in-India machinery at its Pithampur, Madhya Pradesh facility and exports to more than 100 countries.
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