A turning point in Pete Buttigieg’s public service career came with unrelenting rainfall while he was mayor of South Bend, Indiana. The city of roughly 100,000 experienced flooding that washed out roadways, damaged properties and endangered lives.

Buttigieg activated the city’s emergency operations center and hit the streets to assess the damage. At the urging of a councilmember, he knocked on the door of a woman who needed assistance.

Inside, he saw her family’s possessions floating in the flood water.

“And that was the moment that my mental image of climate change stopped being polar bears and ice shelves,” he said. “I think of political rhetoric around climate change. Not that I don’t care about what happens in the Arctic, but this was happening on the west side of South Bend, Indiana.”

Capacity Crowd at Syracuse

Buttigieg reflected on the flood’s aftermath during a conversation-style event in the National Veterans Resource Center at the Daniel and Gayle D’Aniello Building on Friday, Oct. 3. Part of the Pontarelli Speaker Series—named for its sponsors, alumnus and University Trustee Kenneth A. Pontarelli ’92 and his wife, Tracey—the talk was co-hosted by the and the .

Buttigieg shared the stage with , Pontarelli Professor of Environmental Sustainability and Finance and director of the Syracuse University . Their conversation encompassed environmental issues, leadership, American democracy and more.

In his opening remarks, Maxwell Dean said he was heartened to see so many students in the audience—all tickets for the event were claimed less than 20 minutes after it was announced. “These individuals are passionate about the issues we’re going to discuss today, and they are our future leaders,” said Van Slyke.

Before welcoming Buttigieg to the stage, Whitman’s interim dean, , shared some of his accomplishments. Buttigieg became mayor of South Bend in 2012 at age 29. He was elected for two terms and departed for a 2014 deployment to Afghanistan as a Naval reservist. In 2020, he sought the Democratic nomination for president, winning the Iowa caucuses. As U.S. secretary of transportation from 2021-25, Buttigieg implemented the Infrastructure Investment and Jobs Act which funded over 70,000 projects.

The Syracuse event occurred three days into a shutdown of the U.S. government. Golden’s first question presented an opportunity for a general assessment: “Where are we today as a nation?”

Facing Unprecedented Challenges

“I don’t think it’s an exaggeration to say that not since the Civil War has our country faced this level of challenges—certainly not since World War II,” replied Buttigieg. “And so much of it is actually happening not because of an external threat.”

Social media, with its misinformation and algorithms, has distorted perspectives and relationships, he said. At the same time, Buttigieg said, the U.S. is witnessing an unprecedented level of government assertion of control over not only its own branches but also entities that have long remained independent such as academia and even late-night television.

“That makes this an extremely challenging time, but also a particularly important time for universities, because universities exist for the purpose of finding the truth, for the purpose of fostering dialogue and healthy difference and for charting where we are supposed to go next in ways that maybe won’t fully resemble the status quo that we inherited,” said Buttigieg, who later said universities need to fiercely guard their independence.

Several of Golden’s questions focused on the environment. For instance, he wondered what the current administration is trying to accomplish by repealing and diminishing protections. Buttigieg shared his view that much of the transitions have served to benefit certain friends and allies.

“Part of the tragedy of this is there is a healthy conservative critique to be made of environmental policies that are either self-defeating or unreasonable,” added Buttigieg. “And I say that as a strong believer in environmental protection.”

Several students posed questions, some related to climate change and the recent downsizing and dismantling federal departments like USAID.

Donough Lawlor, who is pursuing a master of science in sustainable organizations and policy, asked Buttigieg to comment on the impact of doing away with USAID and the worldview of U.S. leadership.

While he expressed deep concern, Buttigieg pointed out that many entities were formed in the 1940s and 50s “based on the way the world was.”

“Sooner or later, it’s going to be somebody’s job to figure out what to put in there next,” he said. “And that’s actually a huge opportunity to set up development aid in a way that is more responsive to the needs of the people it’s supposed to serve.”

He added, “my main impulse is not despondency, even though it can be depressing to watch, but actually propulsion.”

Looking Forward, Not Back

In South Bend, he said, prior generations often reflected about the economic boomtime prior to the 1963 closure of a main employer, the Studebaker auto plant. His community had a breakthrough in part, he said, because his generation was the first that didn’t experience its automaking heyday. As mayor, he said, all he could consider is “what do we do next?”

A parting message seemed directed toward students.

“If you’re considering participating in civic processes, which I hope you will, don’t underestimate the moral authority that you carry as a young person saying, ‘This decision you’re about to make affects me,’” he said. “The longer you are planning to be here, the more you have at stake, and I think, the more you have to say.”

Forced labor in global supply chains may decline in coming years as Generation Z—today’s teens and young adults—gain financial influence. Unlike previous generations, they are more willing to pay a premium for products manufactured ethically.

These and other findings are the result of a two-year study by the University’s (DSL) on behalf of Thomson Reuters, a global content and technology company based in Canada.

In addition to revealing data that helps inform industry leaders, policymakers and the public, the collaboration provided valuable research and experiential learning opportunities to numerous University students engaged with the DSL.

It also laid the groundwork for a strategic collaboration that DSL Director Jay Golden says will complement the lab’s endeavors while giving students opportunities to interact with industry thought leaders and examine critical sustainability issues under the mentorship of Thomson Reuters experts.

“Given the impactful and positive experiences our students have had with the forced labor in global supply chain collaboration, we are thrilled to deepen our relationship with Thomson Reuters,” says Golden. “It provides student and faculty researchers within the Dynamic Sustainability Lab greater opportunity to tackle important real-world challenges in companies and governments around the world and come up with innovative, next-generation solutions, models and tools.”

Golden founded the Maxwell-based DSL in 2021 after he joined the school as the inaugural Pontarelli Professor of Environmental Sustainability and Finance. He describes the lab as a cross-disciplinary, nonpartisan think tank that examines the “opportunities, risks and unintended consequences” that arise from the adoption of new technologies, new strategies and growing dependence on foreign-sourced resources and supply chains used in energy, climate and sustainability transitions.

Students engaged with the DSL represent a wide range of programs including many Maxwell majors. They share their data findings in government reports and technical bulletins and at sustainability symposiums the DSL hosts annually in major cities like Boston, New York City and Washington, D.C.

A Student and National Thought Leader

The DSL’s connection with Thomson Reuters began with Maxwell graduate student Heather Panton G’26 when she enrolled in the executive master’s in international relations program in Washington, D.C. Today she is senior advisor for human rights crimes and social impact at Thomson Reuters.

In 2023, Panton was awarded an Eisenhower Fellowship to advance her study of forced labor—a form of human trafficking—in global supply chains. She traveled to Malaysia and Thailand to study best practices and drive public awareness to educate consumers about making ethical purchasing decisions. She received academic guidance from Golden and shared with him a growing interest in the potential impact of up-and-coming consumers.

“When I was abroad, so many people asked about demand from the next generation,” Panton says. “Historically, American baby boomers often prioritized price, without fully considering how cost-cutting would ripple through suppliers and vendors across the supply chain. That has put pressure on companies to reduce costs in ways that sometimes affect workers’ wages and living conditions abroad. We believe Gen Z will play a critical role in shifting that dynamic by asking tougher questions, such as, ‘Was this product made with slave labor?’”

Golden was excited for the opportunity to work with Panton. Her resume included roles with the McCain Institute, the U.S. Department of State, the U.S. Department of Justice and the White House. Among them: special advisor for human trafficking and the inaugural human trafficking czar during the first Trump administration.

“She was not only our student but also a thought leader in the country,” says Golden. “I’ve learned a lot—probably more than she’s learned from me.”

Golden brought Panton’s Eisenhower Fellowship research to the DSL, where students spent the next two years expanding her work, studying generational purchasing trends, gathering data and refining her findings.

“They’re such smart students—they’re right on the mark,” she says. “We’ve worked to expand the scope of what they’re thinking about. We want them to be focused and driven, thinking about exposing things that I don’t know that many people are talking about in the mainstream. We want them to be able to present in a way that’s not only academically rigorous but also digestible—something that industry or government can consume right away.”

Presenting Research to Global Industry Leaders

The students produced a by the DSL, and a has been posted on Thomson Reuters’ website. Both share that by 2030, Generation Z will represent 17% of retail spending in the U.S., and 81% of consumers in the age group have changed their purchasing decisions based on brand actions or reputation, with 53% participating in economic boycotts.

While pursuing a bachelor’s degree in policy studies, 2024 Maxwell alumnus Ka’ai I worked as a student researcher with the DSL. He gathered information about forced labor laws across the globe, collected related policies for multi-national corporations and assisted with surveys.

“We basically did a level-set in terms of ‘How do we understand where we are at now, where are we at in terms of forced labor, and how that is affecting the market?’” says I.

The experience was empowering and prepared him for his current work with Deloitte Consulting.

“As a young professional, I’m working on many of the same things I did with the Dynamic Sustainability Lab—data analysis, survey development, stakeholder engagement,” I says. “As I navigate the professional workspace, I feel much more confident and capable going in to a pretty competitive workforce.”

Another outcome of the DSL forced labor collaboration with Thomson Reuters: two events in the 2024-25 academic year at which data findings were presented and expanded upon by subject area experts. The symposia in Washington, D.C., and in Portland, Oregon, drew representatives from footwear and apparel companies as well as government officials.

“Our students helped push the notion, ‘We are your growing customer segment,’” says Golden. ��“The leadership from these companies that were in attendance really acknowledged that and were receptive. The work that started with Heather has expanded to where we have the attention of the global footwear and apparel industry. It’s a rare occasion that the type of research finds its way into the mainstream in consumer decisions and draws the attention of international governments and especially the top leadership of global companies.”

Panton says the collaboration with DSL is mutually beneficial.

“The academic rigor is unbeatable,” she says of the research and resulting data. “It’s a great combination of practitioner-meets-academic—we’re taking substantive work and making it very easy for anyone in a C-suite to look at it.”

On April 28, 2025, a major power outage affected millions across Spain, Portugal and parts of southern France due to what authorities described as a “.” Although the exact cause was not immediately confirmed, concerns quickly arose about the possibility of a cyberattack. Such trepidation highlights how in today’s interconnected world, something as simple as a phishing email can trigger a chain reaction that jeopardizes the safety and well-being of millions.

Recognizing the exponentially growing importance of cybersecurity, the College of Arts and Sciences’ (A&S’)����(Forensics Institute) offers a ��in partnership with the����(iSchool). This program is designed to equip future professionals with the critical skills needed to safeguard sensitive information and infrastructure while holding malicious actors accountable. The M.S. blends courses in digital forensics, cybersecurity and data analytics with advanced forensic science and crime scene investigation.

What Are Cybersecurity and Digital Forensics?

While closely interconnected, these disciplines represent proactive and reactive approaches to managing digital threats. Whereas cybersecurity focuses on preventing attacks and protecting digital infrastructure, digital forensics is concerned with investigating breaches in established cybersecurity and identifying the cause, scope and perpetrators of the attack.

With digital evidence now central to over 90% of criminal cases, as reported in the��, the program equips students for careers in cybersecurity, digital investigations and intelligence analysis. They also gain hands-on experience through fieldwork at top-tier facilities, including federal agencies like the Federal Bureau of Investigation, the Department of Justice and the Department of Defense, along with various crime laboratories and prosecutor’s offices.

Learning from Leaders in Cybersecurity

A key strength of the program is the access students have to faculty who are actively engaged in cutting-edge, practical research. A prime example is��, courtesy research professor and adjunct professor of forensics who also received a master’s degree in forensic science from A&S and a Ph.D. in cybersecurity from the Federal University of Technology Paraná in Brazil. When not teaching courses at Syracuse, he is conducting international research with organizations like the Brazilian Army at the Military Institute of Engineering.

“We focus on developing advanced simulated environments that can replicate everything from energy substations to entire distribution systems,” says Lemos about his current work. “These environments allow us to simulate cyberattacks and study system and device behavior, including the integration of physical equipment.”

Over the past decade, Lemos says the significant rise in attacks on critical infrastructure, such as the����in 2015 and the����in 2021, which significantly affected fuel supply to the U.S. East Coast, emphasize the growing need for highly trained professionals to work in both prevention and incident response.

Ensuring Grid Resilience

Lemos’ work in Brazil involves safeguarding that country’s power supply by exploring how systems react before, during and after an incident—without the risks or costs associated with testing real infrastructure.

“These simulations help uncover vulnerabilities, assess system resilience and evaluate the effectiveness of various detection and defense mechanisms. They also support the development of robust incident response plans and recovery protocols,” Lemos says. In turn, he brings this expertise and a deeper, more practical understanding of how to protect critical systems into the classroom at Syracuse, enriching the learning experience for students.

In his course, Computational Forensics, students are introduced to cutting-edge technologies such as machine learning and artificial intelligence. These tools are vital in the field of cybersecurity to sift through vast amounts of network traffic data to detect unusual patterns. By tackling practical forensic problems, students develop both the technical expertise and an analytical mindset essential for careers in cybersecurity and digital investigations.

Lemos sees sharing the professional knowledge he’s gained as a meaningful way to give back, recognizing the pivotal role his A&S education played in shaping his career.

“My education at Syracuse University was foundational to the work I do today,” he says. “The combination of strong theoretical grounding and hands-on experience—guided by professors who are both researchers and practitioners—gave me the tools to engage with real-world cybersecurity challenges. I’m grateful for the opportunity to support students as they prepare for impactful careers in high-stakes fields like military operations and critical infrastructure systems.”

By combining rigorous academic instruction with applied learning and direct engagement with faculty leading global initiatives, the Forensics Institute equips students to confront today’s complex digital threats. This integrated approach aligns with the University’s and A&S’s priorities of preparing students for careers in emerging and innovative technologies.

The advanced media management master’s program in the S.I. Newhouse School of Public Communications has received STEM designation, placing it among a select group of graduate programs nationwide that blend media, technology and business strategy under the federal classification for science, technology, engineering and mathematics.

University researchers with groundbreaking ideas in semiconductors, microelectronics or advanced materials are invited to apply for an entrepreneurship-focused hybrid course offered through the National Science Foundation (NSF) Innovation Corps (I-Corps) program.

The free virtual course runs from Sept. 15 through Oct. 15, with an opportunity for an in-person immersion experience at SEMICON West, North America’s premier microelectronics conference, in Phoenix, Arizona, Oct. 7-9. Interested individuals can .

Hosted by Syracuse University and the University of Rochester as part of the Interior Northeast I-Corps Hub (IN I-Corps), this NSF-sponsored course is open to faculty, postdocs, Ph.D. and master’s students, undergraduates and community-based startups working on semiconductor-related technologies with commercial potential. Syracuse’s NSF I-Corps program is a partnership between , �����Ի���.

Teams selected to participate may receive up to $5,000 in travel reimbursement, enabling participants to conduct in-person customer discovery interviews and attend specialized workshops during SEMICON West. Participation in this conference provides unmatched exposure to global industry leaders, cutting-edge technologies and potential collaborators or customers. Conference attendees include executives, engineers, startups and policy leaders shaping the future of chips.

The course provides hands-on entrepreneurship training and one-on-one coaching tailored to researchers working in far-reaching sectors, from advanced lithography and transistor miniaturization to artificial intelligence hardware and high-power materials. The course emphasizes emerging areas critical to the next generation of semiconductor innovation. Applications can range from 3D integrated circuits, system-on-chip integration and computing chips that mimic the human brain’s neural architecture for tasks like pattern recognition, learning and sensory processing. Big data and machine learning innovations are of interest, as well as conventional semiconductor design and manufacturing applications.

The course is of benefit to anyone interested in being part of the research, design, commercialization and supply chain associated with these industries.

Visit the to read the full story.

Ken Pontarelli ’92 credits the University for changing his life, opening up opportunities to pursue his passions and achieve professional success that allows him to focus on the public good. In return, he and his wife, Tracey, are paying it forward by supporting Syracuse students pursuing meaningful careers in the vital field of sustainability. Their recent gift endows the Pontarelli Professorship in the . It builds on their years of support that have helped position the University as a thought leader in sustainability. As part of the Forever Orange Faculty Excellence Program, the University has committed additional funds to support teaching and research activities in environmental sustainability, finance and public policy.

“Our goal is to build a sustainability program that ties together distinctive strengths from across the University, allowing business, policy and environmental science to work together to solve problems and tackle global challenges,” says Pontarelli. They are well on their way, thanks to previous support from the Pontarellis that a five-year funded professorship in 2019 and a scholarship fund in the , and helped create a unique master of science joint degree from the Maxwell and Whitman schools in sustainable organizations and policy, and the .

“When I (in 2022), Syracuse University was ranked No. 11 nationally for environmental policy and management by U.S. News & World Report,” says Jay Golden, Pontarelli Professor of Environmental Sustainability and Finance. “Each year our rankings have increased, and the most recent 2024 rankings have us tied with Harvard for No. 6. Certainly, our goal is to continue to rise in the rankings through the recognition of our peers of all the great programs we have going on at Maxwell and the other colleges at Syracuse.”

Growing Interest in Sustainability

Pontarelli graduated from the University with a bachelor of science in finance from the Whitman School and in economics from the Maxwell School. He immediately began what became a long career at Goldman Sachs, initially focusing on energy markets. “We made one of the first large-scale investments into renewable power back when few such investments were being made,” says Pontarelli. “As I gained more understanding of the field, I realized how critical private capital is, together with government policy, in addressing environmental issues. The business case for investing in sustainability is incredibly strong.”

In an interview with Private Equity International (November 2023), Pontarelli pointed out that sustainability was just a niche market with $20 billion of assets under management just 10 years ago and ballooned over the decade to more than $270 billion of assets under management.

At Goldman Sachs, where Pontarelli is partner and managing director, he leads the firm’s private equity impact investing efforts within the Asset Management Division. He was appointed to the University’s Board of Trustees in 2021, serves on the Whitman Advisory Council and, last year, was awarded the for Sustainability by Maxwell. His investments in academic and experiential programs are designed to ensure that environmental policy research is well-grounded in an understanding of markets and financial mechanisms.

“This is a pivotal time,” says Pontarelli. “There are so many things that could be done if we don’t get caught up in political issues. Everyone would agree that these are common sense business things to do.” He cites the example of one recent investment in a company that provides control panels to big data centers to manage power generation usage. The product can reduce usage by 10% for the average data center. “I’m focused on pragmatic solutions.”

That’s why Pontarelli is so impressed with the work being done by students in the which, according to Golden, is “a nonpartisan think tank and research lab focused on examining sustainability imperatives at the nexus of industry and government.” The lab launched in 2021 with just six students.

“From that early start we have maintained every semester 40 to 50 paid undergraduate and graduate sustainability research fellows spanning almost every college across the University,” Golden says. “In fact, we have more students interested than we can currently financially support or mentor with our current staffing levels. Not a week goes by that I don’t receive numerous emails from students interested in joining the lab.”

Inspiring More Philanthropic Support

It’s easy to see why students are so interested. They are doing what Pontarelli calls “eye-popping work” in partnership with industry or government, and he hopes to inspire more philanthropic support so that more students can participate. Golden cites a few examples:

• Students from the Maxwell School, Whitman School and are doing research in energy systems, biotechnologies and carbon capture technologies for various industrial sectors. This includes providing technical, finance and policy insights to develop recommendations for government agencies, policymakers and business leaders that would benefit the U.S. economy and the environment.
• Students are working with Thomson Reuters as well as the global footwear and apparel industries researching innovative best management practices and policies that can eliminate the utilization of forced labor in the global supply chain.
• A team led by Golden and School of Architecture Assistant Professor Nina Wilson is working with architects, engineers, design/build firms, insurance, government and finance on developing innovative strategies, policies and professional practices for resiliency in the built environment.��They are holding workshops throughout New York state.
• Students have developed an energy dashboard to quantify and visualize energy consumption on campus, by buildings and by energy source, that is continuously updated while also modeling economic impacts and opportunities for the University to manage energy consumption and other environmental impacts. This also involves working with Campus Dining to quantify food wastes across the campus and modeling the economic and greenhouse gas opportunities by implementing new strategies.

Preparing Future Leaders for the Public Good

The new joint master’s degree from Maxwell and Whitman, supported by the Pontarellis and directed by Golden, offers an intensive professional sustainability consulting course each spring through the lab, in which students work in project teams to provide high-level research and consulting to public and private organizations, including Fortune 500 global companies and smaller start-ups domestically and globally.

“I am grateful to Ken and Tracey for continuing to promote the values of high-quality teaching, experiential learning, evidence-based research, engaged citizenship and public service impact, which we hold dear at the Maxwell School,” says Dean David M. Van Slyke. “This professorship, endowed in their name, will make certain their commitment to climate, energy and environmental sustainability and working across levels of government and sectors of the economy continues to be a hallmark of the instruction and scholarship the Maxwell School pursues in preparing future leaders that seek to promote the public good.”

Golden says that “we have an incredible job placement rate for students even before they graduate” with organizations as diverse as Morgan Stanley, KPMG, the State of New York and the Department of Defense. “They stand out in the job market because they have learned to take theory from the classroom and apply it in the real world, with plenty of opportunities to do the work thanks to Ken and Tracey Pontarelli,” Golden says.

“We want students to get excited about careers in the sustainability field,” Pontarelli says. “It’s purposeful, meaningful work as they become problem-solvers who can change the world.”

The School of Architecture has announced that architect Tiffany Xu is the Harry der Boghosian Fellow for 2025–26. Xu will s쳮d current fellow, Erin Cuevas, and become the tenth fellow at the school.

The Boghosian Fellowship at the School of Architecture—established in early 2015 in memory of Harry der Boghosian ’54 by his sister Paula der Boghosian ’64—is a one-of-a-kind program designed to give emerging independent creatives the opportunity to spend a year developing a body of design research based on an area of interest while teaching at the School of Architecture.

Fellows play a significant role at the school by enhancing student instruction and faculty discourse while supporting both research and the development of research-related curriculum valuable to architectural education and the discipline.

During the 2025-26 school year, Xu will teach an architecture studio and two professional electives focused on researching North American contemporary construction culture—emphasizing architecture as a layered system consisting of a skeletal frame and built-up finishes, materials based on standardized dimensions and a product-like treatment of components. Students will explore conventional framing as an area of opportunity for codification and experimentation and study how medium specific tendencies and internal conflicts might yield new approaches to design.

“The composite character of today’s construction departs from traditional architecture’s valorization of permanence and mass, and the modernists’ penchant for transparency and truth,” says Xu. “Instead, this system finds its integrity in fulfilling a localized set of objectives and rules, anchored by pragmatism, vernacular references and supply chain constraints.”

Xu’s year-long investigation will foreground material and tectonic expression, with particular attention to patterns and transitions, positioning contemporary architecture as a new medium with a flexible set of values and objectives grounded in everyday practices.

Like the nine previous Boghosian Fellows, Xu will work closely not only with faculty and students at the School of Architecture but will also explore interdisciplinary collaborations within the University and its various centers and colleges, while also continuing her research into Central New York’s relationships with modernity and material.

Prior to joining Syracuse Architecture, Xu was the 2024-25 Peter Reyner Banham Fellow at the University of New York at Buffalo, where her work explored conventions of light timber framing, culminating in the spring installation, “.” Xu has taught architectural representation at Northeastern University and was a practicing architect at the offices of Spiegel Aihara Workshop, David Jaehning Architect, and Jim Jennings Architecture. Her designs and writing have been published in , San Francisco Museum of Modern Art, CITE Journal and Architectural Record. She has held editorial positions at the and .

Xu received a Master of Architecture from Rice University where she was the recipient of the William D. Darden Thesis award, and a Bachelor of Science from University of California, Berkeley. She is a registered architect in the state of California.

“From this fellowship I hope to further develop my skills in pedagogy, whether at the fundamental and core curriculum level or a more experimental seminar setting, while maintaining a close relationship to building,” says Xu. “My intent is to contribute to a current discourse that strives to merge the gap between design thinking and construction and questions the polarity between everyday pragmatism and abstract study.”

The Boghosian Fellowship has helped the School of Architecture attract the best and the brightest emerging professors. Previous fellows include Maya Alam (2016-17), Linda Zhang (2017-18), James Leng (2018-19), Benjamin Vanmuysen (2019-20), Liang Wang (2020-21), Leen Katrib (2021-22), Lily Chishan Wong (2022-23), Christina Chi Zhang (2023-24) and Erin Cuevas (2024–25).

To learn more about the Harry der Boghosian Fellowship, visit the .

Oren Lyons Jr. ’58, H’93 and Roy Simmons Jr. ’59, H’14 formed a lifelong friendship that stems from their days starring for the Syracuse University men’s lacrosse team from 1955-58.

Recently, Lyons and Simmons were honored with the Alfie Jacques Ambassador Award, which intends to “keep the legacy of the Onondaga stick maker alive, to promote the game’s sacred Indigenous roots and to honor members of the larger community who share Alfie’s love of lacrosse and his commitment to its growth,” according to a press release issued by the .

The dynamic duo captured multiple All-American honors playing for the Orange and have remained friends through their shared experiences with the lacrosse program.

Interwoven with their passion for Syracuse lacrosse, Lyons and Simmons have advocated to preserve the Native origins of their sport, educating current and future generations of players about the proud connection between lacrosse and Indigenous communities.

Both players excelled under head coach Roy Simmons Sr. during their Syracuse careers, with Lyons twice earning All-American honors as a goalie and Simmons Jr. twice claiming All-American honors at attack as a potent goal scorer. They helped the Orange go undefeated during the 1957 season, the program’s first unbeaten season since 1924.

Lyons is one of the first Native Americans to have attended Syracuse University, earning a degree in fine arts from the��. He remains one of the most talented����in program history and was inducted into the National Lacrosse Hall of Fame in 1992 and received the prestigious Spirit of Tewaaraton Award in 2015. As a Faithkeeper—one of the spiritual leaders of the Turtle Clan of the Onondaga Nation—Lyons advocates for environmental protections and the rights of Indigenous people. In 1983, Lyons co-founded the Iroquois Nationals, a team that represents the Haudenosaunee in international field lacrosse competitions.

Simmons was a lifelong friend of Jacques who often invited the stick maker to speak to his Syracuse teams—which featured many standout Iroquois players—about the history and Native connections to lacrosse. Simmons was the first coach in the NCAA Division I history to win five national championships and ranks sixth all-time with his six national titles. His teams posted a record of 290-96 during his 28-year coaching career. Simmons was inducted into the National Lacrosse Hall of Fame in 1991, received the Spirit of Tewaaraton Award in 2009 and was inducted into the ��on Feb. 20, 2022.

“[Their] lives and legacies stand as profound representations of what the game of lacrosse is about. Both Lyons and Simmons have walked alongside Alfie Jacques for decades, as advocates and storytellers. They have lived lives that reflect the deep spiritual and communal roots of the game,” the release said about their ties to Jacques, a master lacrosse stick maker and member of the Onondaga Nation’s Turtle Clan.

Lyons and Simmons will receive their awards during the 2025 Wooden Stick Festival in Syracuse, to be held Sept. 12-14.

For more information about the Alfie Jacques Ambassador Award and past recipients, visit .

It’s the final stretch of the academic year and students are gearing-up to celebrate their successes inside and outside of the classroom. Celebrate with Block Darty and Friday, April 25, 2025.

As a recognized student organization (RSO), University Union (UU) is the official programming board of Syracuse university. Entirely student run, the RSO works to source and host campus entertainment, including Block Darty and Block Party.

“Serving as president this year has been one of the most rewarding experiences,” says Naimah Rahman ’25, University Union president. “The whole year leads up to Block Party and Block Darty, which feels like our Super Bowl. To be a part of a Syracuse University tradition that students look forward to every year is an immense honor. Our team works tirelessly all year to make sure we put on an event that the student body will resonate with. I am honored to lead an incredible team of people that make this happen!”

Block Darty

Activities on the Quad from 1-5 p.m. are free for Syracuse University and SUNY College of Environmental Science and Forestry (ESF) students. There will be food trucks, inflatables, activities and more.

“Our events are tailored for the students that come to them, so every activation, brand and activity has been thought out,” says Rhylee Hudson ’27, collaborations director of University Union. “Organizing Block Darty has been something amazing. I’ve never dreamed that I could’ve loved planning events this much. It is so rewarding to see people interested in our event and that makes the planning all worth it.”

Block Darty will also feature an outdoor concert with live music from artists Sun Room, Alex Vaughn and Padma.

“There aren’t many opportunities for college creatives to showcase their work on large scales,” says Emma Barbosa ’25, design director for Block Party and Block Darty. “Through these events, I’ve gotten the chance to see my work displayed throughout campus and it’s a gratifying feeling seeing the campus community interact with it.”

Block Party

The Block Party Concert lineup will be headlined by two-time Grammy nominated rapper Latto with support from Role Model.

Breakout Queen of Da Souf rapper Latto has been making a name for herself since she was 8 and hasn’t stopped since. In the past three years, the 24-year-old released her project Queen of Da Souf, her album 777 and loose singles while continuing to elevate and garner accolade after accolade. Big Latto’s ‘got that real big energy’ and shows no signs of stopping.

Role Model’s been in love. He was so in love he wrote his entire debut album, Rx, about it. But not all romances last forever, and the 27-year-old’s grieving of that same relationship is at the center of his sophomore album, Kansas Anymore. As rough as it was to ride that roller coaster of heartbreak and homesickness, Role Model feels these are the greatest songs he’s made yet.

Tickets are required and the JMA Wireless Dome opens at 7 p.m.

• Syracuse University and SUNY ESF: Tickets are $20 for students, faculty and staff with valid University I.D. and email address. Students can purchase a maximum of two tickets and at time of purchase they will be loaded on to their account.
• General Public: Tickets for the general public are on sale via . Tickets will start in the 200-level reserved area and continue to the 300-level if needed.

Tickets will also be available for purchase in the Box Office throughout the duration of the event on Friday, April 25, 2025.

For questions, or to request accommodations, contact University Union vice president, Enoca Shin ’25, at uuvicepresident@gmail.com by 5 p.m., on Wednesday, April 23, for Block Party and Thursday, April 24, for Block Darty.

As director of The Camden Life Center in Camden, New York, , LCSW-R, CSSW, has several ties to the students and faculty in the in the Falk College of Sport and Human Dynamics.

That connection grew even stronger on March 27, when Perusse received the School of Social Work’s prestigious Social Justice Award. Perusse also served as the keynote speaker of the annual Dan and Mary Lou Rubenstein Social Justice Award program that was held before a standing-room-only audience in Room 200 White Hall in Falk College.

Presented for more than 30 years during in March, the Rubenstein Social Justice Award is given in honor of the late professor Dan Rubenstein, a former faculty member in the School of Social Work, and his late wife, Mary Lou, a former school social worker. Recipients of this award are role models whose courage and strength inspire others to stand up—and step up—to advocate and be a voice in their local community. The values of social justice are integral to honorees’ daily lives, and their work represents the true spirit of the Rubenstein Social Justice Award.

The theme of this year’s program was “United for Change: Honoring Collective Impact and Collaboration in Rural Communities,” and Perusse’s impact in Camden and collaboration with Syracuse University is second-to-none in Central New York.

“This year’s theme invites us to think deeply about what it means to stand together in solidarity, especially with communities that have too often been overlooked or underserved,” said School of Social Work Chair and Professor .

“Jessica reminds us that collective impact begins with one person saying, ‘Yes, this matters.’ With one person having the courage to care,” Smith added. “She reminds us that justice is not a destination, it is a daily practice.”

, a partnership between the and (CFLR), is a center for multiple agencies to come together and act in their areas of strength for the maximum impact and overall benefit of their community. The primary goal is to inspire hope, provide help, promote wellness, and transform lives with a focus of being “in Camden, of Camden, for Camden.” Camden is located less than an hour’s drive northeast of Syracuse.

During her keynote address, Perusse described the evolution of The Camden Life Center and how she wanted to tailor its services to the needs of the rural community.

“We don’t need mega, multiple agencies providing tons of services,” Perusse said. “We need partnerships with agencies that are willing to understand our rural culture without changing our values and beliefs.

“It wasn’t easy; we had to earn the trust of our residents,” she continued. “It took time, consistency and showing up time and time again to show that I’m not just a provider, I’m your neighbor.”

Perusse noted that the national shortage of mental health providers is even worse in rural communities, where “the work can be very lonely.” She said the challenges in Camden were intensified this winter, when 30 feet of snow fell in the area and caused the collapse of several homes and businesses.

“I was struck by the magnitude of destruction in our community, and it hurts my social worker heart to think how we’re going to recover from this,” Perusse said.

Perusse regularly supervises (M.S.W.) students as interns at The Camden Life Center and plays an integral role in connecting students to research and practice. Perusse and , assistant dean of online education in Falk College and associate teaching professor of social work, were colleagues on the Healthcare for Homeless Veterans team in the Syracuse VA Medical Center and that work helped inform ongoing collaborations between Perusse and Syracuse University.

Marfilius, who introduced Perusse at the Social Justice Award event, and Assistant Professor of Social Work , worked on one grant project with The Camden Life Center and recently started a second one. The first project in 2023-24 involved a $350,000 grant from the CFLR/Community Foundation of Herkimer and Oneida Counties. That project utilized the lens of social determinants of health and trauma-informed behavioral health approaches to identify and address the unmet service needs of rural residents in Camden, aiming to enhance the quality of care provided by The Camden Life Center.

For the current project, which received an $839,000 grant from the , Marfilius and Wang are serving as the research team for the Camden Life Center’s launch of the . This partnership between CFLR and The Camden Life Center is designed to foster connection, resilience and well-being for families and individuals in Camden and its surrounding communities.

Perusse said for this latest initiative to be successful, she and her team will need continued support so they can support those in need in Camden.

The School of Social Work was founded in 1955 and opened in 1956 after Syracuse University received a major grant from the Rosamond Gifford Charitable Corporation. In 2024, the School of Social Work was ranked by U.S. News and World Report as among the “” ��in the country, and its national profile will continue to rise with the start of the prestigious��that was created recently through a $300,000 gift to the school.

The School of Social Work is known for its long history of community impact and outreach, including��organized by Social Workers United. On July 1, the School of Social Work will move to Syracuse University’s to enhance the academic and community impact of the program, grow enrollment, drive research excellence, and strengthen the University’s long-standing commitment to preparing professionals to thrive in human, health and social services.

When Phyllis E. Greenberger ’64 walked the campus of Syracuse University as a student, she could never have imagined that nearly three decades later, she would be in the Oval Office, advocating for women’s health with United States President Bill Clinton. After graduating from SU, her career led her from social work to federal lobbyist. Greenberger eventually became a leading voice for women’s health while serving as President and CEO of the����(���±��).

Greenberger credits her time on the SU Hill for her success on Capitol Hill. Armed with her liberal arts education, which honed her critical thinking, adaptability and cultural awareness, she developed a “never take no for an answer” attitude that would ultimately transform the landscape of women’s health research.

During her time leading SWHR, Greenberger continually fought for equal attention to women in healthcare. This was necessary because, before SWHR was founded in 1990, medical research predominantly focused on men, resulting in significant gaps in understanding how illnesses manifest in women as compared to men. Thanks to her passionate and steadfast advocacy, Greenberger and others with SWHR helped pass legislation that advanced patient-specific treatment with an emphasis on addressing sex differences, ensuring that both men and women benefit equally from scientific advancements.

Shining the light on women’s health is a fight that Greenberger helped to start, but a fight she says is far from over. According to a recent report from the��, the cancer incidence rate for women younger than 50 has increased from 51% higher than men in 2002 to 82% higher in 2021. Additionally, heart disease, stroke, osteoporosis, Alzheimer’s disease, and autoimmune disorders including lupus, celiac disease, thyroid disease, rheumatoid arthritis, psoriasis and multiple sclerosis continue to occur more commonly in women than in men, as reported by��. Greenberger stresses the need for researchers and advocates to persist in integrating sex differences into medical and pharmaceutical studies, as this will lead to better health outcomes for all.

Phyllis Greenberger Career Snapshot:

• 1943-1960: Grew up in Brooklyn, NY
• 1964: Graduated from Syracuse University with a degree in liberal arts
• 1975: Received a master’s degree in social work from The Catholic University of America
• Mid-1970s: Interned with the American Psychiatric Association (APA), where her interest in women’s health advocacy was ignited
• 1980-1993: Worked at the APA as an Assistant Director of Government Relations and was Director of the Political Action Committee
• 1990: Served on the board for the Society for Women’s Health Research
• 1992: Leading voice for women’s health during Bill Clinton’s presidential campaign
• 1993: President Clinton addresses women’s health in his acceptance speech, for which Hillary Clinton acknowledges Phyllis Greenberger’s contributions
• 1993-2016: Served as President and CEO of the Society for Women’s Health Research
• 2016-present: Served as Senior Vice President of Science and Health Policy for HealthyWomen and is currently a consultant

We recently sat down with Greenberger to learn more about her Syracuse experience, her role as a champion of women’s health and her views on the current state of women’s health.

Take us back to your time at Syracuse. Why did you choose SU and what do you remember most fondly from your time as a student?

Being a native of Brooklyn, I fell in love with the Central New York region while taking summer courses at Cornell University as a high school student. Those experiences motivated me to apply to Syracuse University.

I really enjoyed my time at Syracuse. I was in a sorority, Sigma Delta Tau, and I still have many friends that I keep in touch with. One of my most memorable experiences, though, was my time abroad in Florence. Having the opportunity to study abroad was very unusual at that time, and it was very transformative.

What did you enjoy about studying abroad?

Living with two separate Italian families was an incredibly enlightening experience and allowed me to become fluent in Italian. Immersing yourself in a new culture broadens your perspective and I highly recommend that students study abroad if they have the opportunity.

How would you describe the significance of a liberal arts education, study abroad programs and experiential learning opportunities?

Having an academically and experientially diverse education is critically important. It’s unfortunate that many universities are focusing too much on technology, with students attending college solely to secure a specific job upon graduation.

While employment is essential, we should also understand history, read literature and develop strong writing skills. With the rise of artificial intelligence (AI), the world is changing rapidly. Students need to explore various classes and experiences to discover what truly interests and excites them.

Shifting to your career as a women’s health advocate, what inspired you to become involved in that field?

While interning with the American Psychiatric Association, I met several female psychiatrists who were concerned that women weren’t included in clinical trials, even though women suffered more from depression and anxiety than men.

That internship led to your job with the APA, where you served as��Assistant Director of Government Relations��and Director of the Political Action Committee. After that role, how did you transition to the Society for Women’s Health Research?

While with the APA, I met an OBGYN by the name of Florence Haseltine, who was founding the society. I suggested that in addition to having researchers and scientists on the board, the society also needed someone that knows Washington. With the APA I ran their Political Action Committee, so I knew many women members in Congress and my husband was in the media, so I knew the journalists, so they asked me to be on the volunteer board.

Can you explain your role in advancing women’s health advocacy at the presidential level?

In the early 1990s, while I was with the APA, I began working with the staff of (former second lady) Tipper Gore, who was interested in mental health issues. Later, a friend asked me to organize a group of women for an event during President Bill Clinton’s presidential campaign, where Hillary Clinton was speaking. After the event, I suggested to Hillary, ‘If you’re going to be speaking to women across the country, you might want to talk about women’s health.’

When I arrived at my office the following day, Hillary had left a message asking me to join their campaign as an advocate for women’s health. During Bill’s acceptance speech the following January, he made a reference to women’s health. After the speech, Hillary came over to me and said, ‘that was because of you,’ so that was really nice. That was sort of where it all started.

How did your experience as a lobbyist with the Clinton campaign lead to your leadership role with the Society for Women’s Health Research?

After Bill Clinton talked about women’s health in his inauguration speech, I went back to the board of the society the next meeting, and I said, ‘Now that the President is talking about women’s health, I think we have to become a real organization, not just volunteer.’ They spent six months looking for a CEO. During that time, I thought I might want to work for the Clintons in the White House, but then I decided it would be more fun and interesting to help start an organization. I put my resume in, and I ended up being selected to head the society.

Can you talk about some of the issues women faced from a healthcare standpoint when you started with the Society for Women’s Health Research?

In the early 1990s, medical devices such as pacemakers, joint replacements and stents were designed based on male anatomy, ignoring the differences between men’s and women’s bodies. Now we know medications and devices work differently for each gender. However, issues like undiagnosed cardiovascular conditions persist because some physicians lack familiarity with the different symptoms, so the fight for women’s health rights isn’t over yet.

How have you seen the scope of women’s health organizations change during your career?

When I started with the society, we were the only organization dedicated to women’s health. Now, there are several. I also played a role in convincing the American Heart Association to recognize that women have heart attacks, which they hadn’t considered before due to the lack of women in clinical trials. Similarly, the National Osteoporosis Foundation was initially focused on men. Thankfully, a lot has changed for the better.

Greenberger’s book,��, chronicles the fight to overcome bias and discrimination in women’s healthcare. It emphasizes the ways in which biological sex significantly impacts both health and the quality of healthcare received. Although conditions like heart and autoimmune diseases, migraines and others manifest differently in individuals with XX chromosomes, Greenberger argues that many patients do not receive the appropriate attention or care due to sex bias present in clinics, laboratories and clinical studies.

Your acclaimed book,��Sex Cells,��outlines the historical context of women’s health. What was the motivation to write it and bring this story to the public?

I think it’s important for people to understand the history of women’s health, not only because of the progress, but also because of the fact that we’re not there yet. The beginning of the book focuses on the history and the end is patient stories and quotes from researchers. The quotes from the researchers make it obvious that there’s still a lot of ignorance, a lot of denial and a lot of research that is not being taken into consideration. The patient stories bring attention to women who have been turned away because their symptoms are different, or they’re not taken seriously.

Can you provide an example?

Doctors often dismiss women’s complaints about pain. There are numerous stories of women experiencing indigestion, stomach pains, or chest pains, only to be ignored in hospitals and then later on discover that they were having a heart attack. The last part of the book is really a statement about how much ignorance and denial still exists.

How do you hope your book informs future healthcare professionals?

I hope medical students will read the book, especially those at universities where sex differences aren’t part of the curriculum. By doing so, they can advocate for their medical schools to include this important topic. The goal is to educate future doctors about sex differences and the various ways men and women differ. This knowledge will improve patient care, enhance treatment effectiveness and ensure that medical research is comprehensive and inclusive.

For her contributions to the field of women’s health, Greenberger has been honored with numerous awards and recognitions:

• Medical Herald’s 20 Most Influential Women in Medicine Today
• Perennial Hero Award from the Alliance for Aging Research
• Women in Government Relations Lifetime Achievement Award
• Washingtonian Magazine’s 100 Most Powerful Women
• Woman’s Day magazine “Red Dress Award”
• Woman’s Day magazine’s 50 Women Who Are Changing the World
• Trailblazer Award from the U.S. Department of Health and Human Services

Throughout your career, you consistently challenged the status quo to advocate for others. What’s your secret to achieving success in this endeavor?

I’ve been asked so many times how I managed to do what I did. It really had to do with me having, as they say in Yiddish, “chutzpah.” I just never took no for an answer. When heads of major health organizations ignored what we were trying to do for women’s health advocacy, I just kept on going. Don’t take no for an answer. If you really feel strongly about something, then you need to really push it.

My advice to students: Hopefully you can find something that’s not just a job, but a vocation. Something that you really care about and that you can really pursue. If it’s something that you can do that is going to help individuals or help your community, that’s what’s important.

CBS News and Stations is partnering with the to explore the growing challenges of navigating misinformation and disinformation.

Two days of programming that focus on questions about how to discern truth from falsehood begin Jan. 30, when journalists will take part in the “An Eye on Misinformation and Disinformation.” Among those scheduled to attend are CBS News’ senior White House correspondent����G’06, congressional correspondent����’98, reporter����’15 and CBS News Confirmed executive editor��.

The and workshop mark the start of a new partnership with CBS News and Stations that will provide more distinctive opportunities for Newhouse students to engage with alumni and learn from leaders in the field. Plans include collaborative content creation with the network and student engagement with CBS News and Stations journalists in New York, Washington, D.C., and other cities.

“We are thrilled to work with Newhouse’s talented students and faculty, leveraging this relationship to foster meaningful discussions and prepare future journalists to navigate the complexities of reporting locally, nationally and globally,” says Laurie Orlando, SVP of Talent Strategy and Development, CBS News and Stations.

The collaboration highlights Newhouse’s enduring commitment to excellence in journalism education as the school��, says Newhouse Dean .

“This is a tremendous opportunity for Newhouse students to learn from some of the best reporters, editors and producers in the country, starting with our timely and intensive discussions about maintaining journalistic integrity while combatting disinformation,” Lodato says.��“On behalf of Syracuse University, let me express our deep gratitude to the CBS News and Stations team for sharing their time and insights about these critical topics.”

, senior associate dean at Newhouse, and��, a research professor, will work alongside the CBS News team during the masterclass to help students navigate the tools and techniques available to analyze misinformation and disinformation. The session will include interactive case studies, analysis of real-world examples and a hands-on interactive session where participants learn and apply practical techniques to combat misinformation and disinformation.

The 25 Newhouse students participating in the masterclass have been selected from an application process, which was open to Newhouse juniors, seniors or graduate students. As part of the visit to Newhouse, members of the CBS News and Stations team will also review student reels.

In disability advocacy circles, the has gained a national reputation as one of the most progressive cities in the U.S. for incorporating the ideas and feedback of users with disabilities when creating new handicapped-accessible spaces, according to two prominent disability advocates.

, Baylor University professor of physical therapy and founder of mobility design studio , and , founder of the and a fellow, point to the work on and the adaptive design circles here as a model for other communities to follow.

The Creekwalk is a 4.8-mile paved pathway that runs from the Southside neighborhood to . When city planners and engineers decided to make accessibility a major focus of the Creekwalk, they tapped into local individuals with a range of backgrounds—medical and social model disability advocates, inclusive design experts, students at and local individuals with disabilities. , a city facilities engineer, and , City of Syracuse deputy commissioner of planning and sustainability, first invited local resident to provide a first-person perspective on the plans. McGough, a quadriplegic as the result of an accident��at age 21, is the program coordinator at ARISE Inc., a local independent living center.

The project soon drew in others McGough knew: faculty members , professor of industrial and interaction design, and , professor and coordinator of the , who are both ARISE volunteers.

Also joining the group were Upstate Medical University developmental pediatrician and staff members from the , an inclusive preschool in Syracuse. Galloway and Truesdell were aware of the initiative through their involvement with the adaptive design community here.

Carr involved School of Design master’s students because he recognized how the project presented an exceptional opportunity to learn inclusive design via a “living laboratory” at a site adjacent to their class space. He also knew the project supported key University goals for students: experiential learning; community-engaged scholarship; enhanced awareness of diversity, equity, inclusion and accessibility; and a commitment to human thriving.

The city’s project leaders welcomed student involvement, Houck says. “These projects are something we’ve collaborated on with Don Carr and with other organizations in the community. Our projects are better for it, and it’s wonderful we can have that resource. Carr is raising the profile of the work that’s being done and it’s great that he’s involving his students in these efforts.”

Kerney agrees. “Whether it’s the first fully inclusive and accessible playground, our sidewalks, our recreational amenities, boat launches or trails that are available to all users, increasing access is an important part of serving the entire community. It’s something Mayor Walsh and the whole administration has prioritized,” he says. “The city has a responsibility to serve everybody, and these types of improvements do just that.”

The User View

The student designers began determining how to create a practical experience at the Inner Harbor site based on the disability community maxim, “Nothing about us without us is for us.” Their first step: borrowing a wheelchair to look at the pathway from a disabled user’s perspective.

They digitally mapped the entire Creekwalk path, then started ideating. One student created a video game to familiarize users with the trail virtually before they visit. Another made an app that offers information about all pathway features. A third designed an accessible interactive information kiosk housing electrical ports to recharge electric wheelchairs. Others created an animation of the trail that featured a series of accessible kiosks, each equipped with a joystick controller for those with limited dexterity.

Amaan Khan ’23, a student who worked on that project and who is now a product and branding designer, said the class with Carr was “an absolute pleasure. It taught us that even though societal paradigms are shifting toward inclusivity, we must unlearn many of our ways to better connect people with disabilities to the facilities that already exist. Doing that can unite people and guide them forward as a collaborative community.”

McGough says he welcomed the chance to offer ideas based on his lived experience. “I was excited that they listened to my feedback and wanted to follow up on it, and that they were open to suggestions about accessibility in the community spaces,” he says.

McGough was able to try the kayak launch last fall. It’s built so someone can comfortably transfer into and out of a boat via a bench, pull bars, hoists and a gradual rolling launch system. “I was so excited about this project. Getting out in the boat is such a great experience, getting some sun, being around water and nature, having some exercise and recreation,” McGough says. “It’s really freeing because once the boat is in motion, it’s all me making it happen. It’s a really nice thing to have when a lot of the time you require assistance from other people and aren’t able to feel so independent.”

Three Phases

The project has three access points—the kayak launch at the Inner Harbor and a wheelchair-accessible waterside access ramp at Kirk Park have been built. An access/launch point at Dorwin Avenue is planned as part of the third phase of the Creekwalk trail that is now under design.

A $70,000 grant from the Natural Resource Damage Assessment and Restoration program supported the Inner Harbor site, and $380,000 from the Honeywell remediation settlement, for improvements connected to Onondaga Lake, was used for the more extensive construction at Kirk Park. The city continues to apply for grants for ongoing accessibility projects.

A Model Partnership

Working together came naturally to this group, so it’s unlikely they were aware of the “ripple effect” of their cooperation. Fathers believes the city’s openness to including disabled users from the start, the involvement of interested supporters and the inclusion of University faculty and students in the project helped the group gel. “The way the group came together was kind of an organic thing—because disabled people, designers and clinicians began working together in a matter of hours,” he says.

Fathers tells how Truesdell, who was involved in Syracuse’s adaptive design collaboration, referenced that coalescing as “the Syracuse effect”—something she said she had not seen previously in her experience, he says. “She means that in Syracuse, it’s very easy to connect to people with disabilities, their advocates, their families and designers in a way that she hasn’t seen in any other place. It’s all about the people here. She said it was a very powerful thing to observe,” Fathers says.

Galloway says the collective advocacy spirit here “is particularly rare. It’s a model the world needs to come here to look at to see what Syracuse does and how they continue it,” he says. “Where Syracuse jumps into the ‘I’ve never heard of this before’ category is that here, the people with the lived experience are the ones with the power. To step back and let the disability community lead and to have city planners listen and take direction from the folks having lived experience, that’s very unique. So many people in Syracuse break the mold—you’ve got a really radical set of individuals who, from the beginning of the idea, listened and believed and took action from the disability community.”

Hands-On Rewards

The hands-on learning students experienced was important to their training as designers, Carr says. “In teaching design, this is a great way to get students to co-design with individuals in our community to address real needs. Together, we’re able to build, test and modify these ideas on the fly. It’s very rewarding to work alongside someone and then see their immediate reaction vs. purchasing a product that, in the end, might not address their actual need.”

From an inclusive design standpoint having projects where faculty can jump in helps Syracuse be a leader in the accessibility space, and having an adaptive design focus is a major attractor for the University’s graduate design program, Carr says. “That’s because there are opportunities for students to do grant-based work as part of their studies and then apply ideas throughout their careers.”

This is part one of a two-part series documenting the first time Newhouse creative advertising students won the Cannes Future Lions Grand Prix.

In June 2024, Newhouse School creative advertising students Molly Egan ’25 and Marlana Bianchi ’24 walked across the stage to claim the most prestigious student award in the world: the Cannes Future Lions Grand Prix, at the Cannes Lions International Festival of Creativity in Cannes, France.

The Cannes Lions Awards are so prestigious, they are considered the Oscars of the advertising industry. And this year, Syracuse made history as the first U.S. undergraduate university to win a Cannes Future Lions Grand Prix. In 2018, Syracuse became the first U.S. undergraduate university to ever win a Cannes Future Lions award.

This year’s competition saw entries from 245 schools across 59 countries—three times the number of entries from the previous year.

Each year, the competition releases a brief for students to answer. The brief for the 2024 competition was for Spotify. Egan and Bianchi earned the award through their compelling entry, “,” designed to make music streaming inclusive for the deaf community.

“‘Break the Sound Barrier’ is phenomenal, bravo. My favorite ideas make me deeply jealous that I didn’t think of them. And they make me ask: ‘How has this not been done yet?’ Because it’s so good,” says Avi Steinbach ’14, creative director/writer at Ogilvy and alumnus of the Newhouse creative advertising program.

Steinbach also won his first Cannes Lions Grand Prix this year in the Social and Influencer Category for the “” campaign. He was involved in every aspect of its creation—from the initial concept and pitching CeraVe to the script, social concepts and Super Bowl spot.

The Inspiration Behind the AI Idea��

Egan and Bianchi said their goal was to make music streaming inclusive for the deaf community.

“Sometimes the best ideas are your first ideas,” says Bianchi. “For me, they often come late at night when I’m exhausted and falling asleep at my desk. This idea started like that, and then Molly and I built on it to create something truly unique.”

Egan said their inspiration began with what she called the unforgettable halftime show at the 2023 Super Bowl.

“Rihanna headlined, but she wasn’t the only performer to leave a lasting impression,” she says. “At that time, Marlana was studying abroad in Florence, Italy, and I was in my college house without ESPN, so we both ended up watching the show on YouTube. From our separate corners of the world, we were mesmerized. Rihanna was split screen with Justina Miles. Miles, a deaf sign language performer, didn’t just translate Riri’s music—she embodied it.”

With electrifying energy, Miles created a whole new dimension to the performance. She brought every lyric and note to life, performing each word while dancing to Rihanna’s beats. Her hands told the story, and her body caught the rhythm so precisely that it felt like she was channeling the core of Rihanna’s music, Egan said.

“Marlana and I couldn’t stop replaying her performance, captivated by how she brought the music to life for both deaf and hearing fans,” Egan added.

Little did they know, this was the first time a deaf sign language performer like Miles was invited to join the Super Bowl halftime show. This major move for music inclusivity is what inspired Egan and Bianchi’s award-winning idea.

Another source of inspiration was MasterCard’s “True Name” campaign, which was shared during their Portfolio III course taught by , professor of practice in advertising. The campaign inspired them to think about how ideas can move the needle on inclusivity. “True Name” lets transgender and nonbinary people display their chosen name on their banking cards, regardless of the name on their identification or birth certificate.

The Grand Prix-Winning Idea for Spotify

“Break the Sound Barrier” is a digital idea for Spotify that aims to make music streaming more inclusive to the deaf community by integrating deaf sign language performances into the platform, ensuring that music streaming is accessible to all users, regardless of their hearing ability.

By partnering with deaf performers like Miles and using deepfake technology, “Break the Sound Barrier” can scale deaf performances into over 300 sign languages for each song on the platform. This approach ensures that Spotify will be accessible to the deaf community.

The next part of their idea lets musicians choose to opt into “.” If a musician opts in, Spotify will generate them signing with deepfake technology. This will let musicians perform in all the world’s sign languages for the first time, bringing deaf fans closer to their favorite artists than ever before.

‘‘‘Break the Sound Barrier’ is just so simple. Real problem. Real solution. While so many agencies are trying to find ways to use deepfake and AI, this idea uses it to address a real issue. This idea also starts on the app, but I could see it extending in a number of ways [like real-life concerts]—another good sign of a huge idea,” says Steinbach.

To read the full story, visit .

Story by , senior in the Newhouse School