Amazon’s Prime Day has evolved from a simple membership perk into a mid-year shopping phenomenon that forces every major retailer to respond, especially ahead of the holiday season.

Syracuse University has two faculty experts who can speak to the broader implications of this shift—from how these manufactured shopping holidays affect consumer psychology to what they reveal about the current state of e-commerce competition. Both are available for pre- or post-Prime Day analysis and are able to provide strategic context beyond the sales numbers.

Keep them in mind for your upcoming Black Friday stories too!

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is a professor of practice in supply chain management and director of executive education in the Whitman School of Management. Penfield has over 15 years of industry experience in supply chain management and manufacturing working for such companies as the Raymond Corporation, Johnson & Johnson and Philips Electronics. Professor Penfield’s research focuses on forestry, natural resource management and sustainability. He has appeared on , NBC, and ABC evening news programs and conducted dozens of media interviews for outlets like USA Today, , , , Newsweek and many more.

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Fellow Whitman School faculty member and retail expert is a highly accomplished and driven senior retail executive and consultant with more than 25 years of success in the retail industry. She has worked throughout the industry and across many functions including general management, marketing, operations, merchandising, buying, and human resources.

She also hosts a weekly podcast series called “Retail Unwrapped” which discusses timely retail and consumer product trends and consumer behavior.

To request interviews with Professor Penfield or Professor Kohan, or to get more information, please reach out to Daryl Lovell directly.��

University researchers with groundbreaking ideas in semiconductors, microelectronics or advanced materials are invited to apply for an entrepreneurship-focused hybrid course offered through the National Science Foundation (NSF) Innovation Corps (I-Corps) program.

The free virtual course runs from Sept. 15 through Oct. 15, with an opportunity for an in-person immersion experience at SEMICON West, North America’s premier microelectronics conference, in Phoenix, Arizona, Oct. 7-9. Interested individuals can .

Hosted by Syracuse University and the University of Rochester as part of the Interior Northeast I-Corps Hub (IN I-Corps), this NSF-sponsored course is open to faculty, postdocs, Ph.D. and master’s students, undergraduates and community-based startups working on semiconductor-related technologies with commercial potential. Syracuse’s NSF I-Corps program is a partnership between , �����Ի���.

Teams selected to participate may receive up to $5,000 in travel reimbursement, enabling participants to conduct in-person customer discovery interviews and attend specialized workshops during SEMICON West. Participation in this conference provides unmatched exposure to global industry leaders, cutting-edge technologies and potential collaborators or customers. Conference attendees include executives, engineers, startups and policy leaders shaping the future of chips.

The course provides hands-on entrepreneurship training and one-on-one coaching tailored to researchers working in far-reaching sectors, from advanced lithography and transistor miniaturization to artificial intelligence hardware and high-power materials. The course emphasizes emerging areas critical to the next generation of semiconductor innovation. Applications can range from 3D integrated circuits, system-on-chip integration and computing chips that mimic the human brain’s neural architecture for tasks like pattern recognition, learning and sensory processing. Big data and machine learning innovations are of interest, as well as conventional semiconductor design and manufacturing applications.

The course is of benefit to anyone interested in being part of the research, design, commercialization and supply chain associated with these industries.

Visit the to read the full story.

For reporters looking for experts to offer insight on tariffs, please see comments from Syracuse University faculty who are available to speak with media. To arrange interviews, contact Ellen James Mbuqe, executive director of media relations, ejmbuq@syr.edu.

Tariffs and the Auto Industry

is Dean of the College of Law at Syracuse University and began his career in the Office of the General Counsel at Ford Motor Company in the International Trade and Transactions practice group. His practice focused on ��U.S. law for foreign affiliates and subsidiaries, among other topics. Later he served as Ford’s Director for the Association of Southeast Asian Nations Government Affairs.

• “The global automotive industry works best in free markets, free of market distortions such as tariff and non-tariff barriers. Free markets have led to greater consumer choice and lower prices. The industry requires long lead times to adjust to changes in tariff policy. An immediate 25% tariff on automotive parts and finished vehicles from Canada and Mexico will introduce a great deal of uncertainty into the supply chain, and ultimately will lead to higher vehicle prices until the market can adjust,” said Lau.

History of Tariffs

, professor of history in the Maxwell School at Syracuse University, is the author of��. The book gives a history lesson of the tariffs used by American governments from the 18^th century until early 20^th century. Early in American history, Congress instituted high tariffs on most imports due to distrust of foreign goods.��But due to demand for things like silk, tobacco, and sugar, a brisk illicit traffic developed to maneuver around those laws. Cohen said:��

• “The US has long used tariffs to collect revenue, aid manufacturing, and exert power.�� But I can’t think of a trade war initiated so randomly in a time of peace and prosperity” said Cohen.
• “Early 20^th Americans replaced tariffs with income taxes because the former generated insufficient revenue to pay for a modern military,” said Cohen. “Reformers also viewed the tariff as a source of corruption, as businesses bribed Congressmen to support taxes giving them monopolies.��Tariffs led to widespread smuggling, which even an extensive network of customhouses could not staunch. Writing a tariff bill became so complicated that Congress gave the president wide discretion to negotiate rates.�� Now, we’re seeing the consequences, as one man can start a trade war.”

��Economic Impact and Tariffs

, assistant professor at Syracuse University’s Maxwell School of Citizenship and Public Affairs, is an expert in international trade, tariffs, and supply chains. He’s been interviewed by several news outlets about tariffs including a recent interview with Newsweek, “.”

From the article:

• “Ryan Monarch, a professor of economics at Syracuse University, told��Newsweek��prices will be driven up not only by the tariffs themselves, but also the increased costs with complying with customs rules.
• There will be added costs both from sellers, who will need to prepare paperwork and calculate the value of each package as well as U.S. customs workers who will be tasked with enforcing the new policy, he said.
• ‘Part of the reason the exemption exists in the first place is that it didn’t seem worth it to try to do all of the work to examine all of these packages and imported things that are of such low value,’ he said.
• In total, a 25 to 30 percent price increase would not be ‘outlandlish,’ Monarch said. It’s difficult to predict the full impact, but companies are unlikely to eat the costs of these fees, he added.
• ‘We should expect that those prices are going to go directly onto American buyers. Research has shown that Chinese suppliers pass on those prices completely.’”

Tariffs and the Supply Chain

is a Professor of Practice – Supply Chain Management and Director of Executive Education at the Whitman School of Management. He is a scholar when it comes to providing insight about how economic policies will impact the national and global supply chains. He’s been interviewed by many outlets on tariffs specifically, including Buffalo’s and the .

Here’s what he’s highlighted:

• The tariff on Chinese goods could impact almost every U.S. industry according to supply chain expert Patrick Penfield.
• “We import a lot of base ingredients from China that’s used in various industries. So you’re talking pharmaceutical, the toy industry, electronics. So almost every industry in the United States would be impacted.”

US-Mexico Relations

, associate professor of history at the Maxwell School at Syracuse University, is an expert on Mexico and United States relations. She can discuss trade and tariffs between the US and Mexico, immigration, security and fentanyl.

McCormick, who is the Jay and Debe Moskowitz Endowed Chair in Mexico-U.S. Relations at Syracuse University, was interviewed by Insight Crime for the article “.”

• “Tariffs will hurt the Mexican economy, which will further weaken the Mexican system and the rule of law, and that’s going to make Mexico much more vulnerable to further incursions from organized crime,” McCormick told InSight Crime.
• “I don’t see any real concerted, long-term improvements that would come out of this to tackle issues of security and organized crime in Mexico,” McCormick told InSight Crime.