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Health, Sport & Society What

Eric Silfies (left) and Adam Wingert (right) sweep the ice in front of the stone for Syracuse's club curling team. (Photo courtesy of the Syracuse club curling team)

What Makes Curling a Winter Olympics Must-Watch

Student-athletes explain the sport's unique appeal and how curling builds community on and off the ice.
John Boccacino Feb. 9, 2026

Every four years, millions of people around the world find themselves glued to their televisions, watching athletes slide massive stones across sheets of ice while teammates frantically sweep in front of them at the Olympics.

What makes curling so appealing?

Members of the explain what entices people into the sport that is part ice, part strategy and part finesse.

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Adam Wingert

“There’s just something special about curling. The novelty and the silliness of the sport draw you in. Every four years we just have to watch curling at the Olympics,” says Adam Wingert ’27, a member of the Syracuse University club curling team and fourth-year architecture student in the .

“Growing up, I would watch curling at the Olympics with my parents and I often thought, ‘Yeah, I could do that,’” says teammate Alex Reid ’26, who is studying computer science in the .

Before this year’s Winter Olympics in Milan and Cortina, Italy, Wingert and Reid share what viewers can expect and invite community members to try their own hand at some of the team’s open lessons.

The Basics of Curling

Traditional curling features four-person teams taking their turn sending a massive stone down a thin sheet of ice while teammates frantically clean and sweep as the stone slides towards its target, known as a house.

Sweepers utilize a broom to melt the top surface of the ice as the stone is hurtling toward its target. But don’t let the name fool you: there are no bristles on these brooms, just a thin fabric covering over a foam pad.

Sweepers use their brooms to control the stone’s speed and trajectory by reducing friction with the ice—making it slide farther, curl less or curl more depending on strategy.

Stones can be used to either knock an opponent’s stone out of the house, or to position it strategically in the house to amass points. Teams score points for each stone closer to the center of the house than their opponent’s best stone.

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Debunking Misconceptions

Despite competing on ice, the athletes don’t wear skates when they throw the stone. Instead, Orange student-athletes either wear sliders or specialized nonstick shoes made from Teflon that provide grip and traction.

Once the stone has been released, Reid says another misconception—that the stone will automatically go where you intend it to—is also quickly debunked.

“Playing conditions on the ice change over time,” Reid says. “By the nature of the sport, the same exact shot is not going to wind up in the same position as the competition advances. Curling gets down to the minutiae, and every moment has to be perfect.”

What to Know About Syracuse Curling

The Syracuse Curling Club has nine co-ed student-athletes, practices at the Utica Curling Club and competes in tournaments (called bonspiels) as part of both the regional Grand National Curling Club College League and USA Curling. At each competition, teams earn points based on their performance that determine which schools advance into the National Championship.

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Alex Reid

Syracuse recently placed second at the Yale Curling Club’s SuperSpiel tournament in Bridgeport, Connecticut, and is preparing for the Northeast Regionals tournament this weekend in Utica, New York. If Syracuse places in the top two teams at regionals, it will automatically qualify for the 2026 National Championship, March 12-15, in Schenectady, New York.

“We’re able to come out and represent Syracuse and be part of the club’s proud history,” Reid says. “To be able to say I made my mark is a really special feeling.”

After each tournament, a Spirit of Curling award is presented to the team that best embodies sportsmanship and professionalism while helping to grow the sport. Teams will then stack their brooms on the table and celebrate the end of a hard-fought game by getting to know a little bit more about their opponents.

“That speaks to the broader culture of curling,” Wingert says. “Curling is a competitive sport, and we want to win, but being part of this tight-knit community comes first. Curling is about doing better every single time and being the best person you can be.”

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‘I’m Part of Something Bigger Than Myself’

Determined to spread their love of curling across campus, the club team runs free learn to curl classes at the Tennity Ice Skating Pavilion on South Campus. At these sessions, which normally occur in September and October, all the necessary equipment is provided, free of charge.

That’s how Reid became involved and now he’s a key contributor to the team that has its sights set on representing the University at the upcoming national tournament.

“Once I tried the sport, what made me stick around was this understanding that I was part of something that was bigger than myself,” Reid says.

Wingert, who fell in love with the sport when he was a child growing up in Southern Ontario, Canada, says nearly every member of the club team had zero curling experience before coming to campus.

“The learn to curl sessions are great because it helps us recruit for the club while spreading our love of curling on campus,” Wingert says.

For more information or to fill out an interest form, visit the .

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Club curling members (from left) Pierce Neubert, Adam Wingert, Alex Reid and Melanie Salas pose at the national tournament in Rice Lake, Wisconsin. (Photo provided by the Syracuse club curling team)

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Two curlers in Syracuse University uniforms sweep the ice during competition, guiding a stone toward the target.
How Olympians Turn Social Media Fame Into Sponsorship Deals /2026/02/04/how-olympians-turn-social-media-fame-into-sponsorship-deals/ Wed, 04 Feb 2026 13:00:28 +0000 /?p=332246 Athletes must deliver authentic content about their personal journey to earn followers and endorsements in the social media era.

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Communications, Law & Policy How

The Winter Olympics in Milan and Cortina, Italy, represent an opportunity for Olympians to strengthen their personal brand on social media. (Photo courtesy of kovop58 – stock.adobe.com)

How Olympians Turn Social Media Fame Into Sponsorship Deals

Athletes must deliver authentic content about their personal journey to earn followers and endorsements in the social media era.
John Boccacino Feb. 4, 2026

It happens every two years. An athlete captures our imagination with a stirring performance during the Olympics, and this year’s Winter Olympics in Milan and Cortina, Italy, will be no different.

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Brad Horn

But for the Olympian who wants to build a large following on social media, says the time to add followers is not when they’re on the medal podium, but in the years leading up to the Games.

“We started seeing athletes use social media to document their journeys and provide insightful moments that ‘go viral’ with the 2012 Summer Games,” says Horn, associate dean for strategic initiatives and professor of practice in public relations in the .

“Over the last four or five Olympic Games, we’ve found that the athletes who take the time to invest in brand-building before the Olympic Village opens are best positioned to take advantage of the moment should success give them the spotlight.”

Championing Causes to Connect Online

During this social media era of the Olympics, endorsement deals and commercial success comes to those athletes who deliver authentic, relatable content that shares their personal experiences with a captivated audience.

The best examples treat posting to social as an extension of their training, committing hours each week to cultivating engaging posts to share online, says Horn.

One of the best examples is Ilona Maher, a two-time rugby player with Team USA.

Maher’s popularity grew during the Olympic Games Tokyo 2020 (held in 2021 due to the COVID pandemic) when, due to COVID protocols, she couldn’t mingle with her fellow Olympians in the Olympic Village. She first posted humorous TikTok videos before delivering messages about the importance of body positivity, body image and embracing who you are to her TikTok and Instagram followers.

Maher’s popularity continued to grow after winning a bronze medal during the 2024 Summer Olympics in Paris. She now has 5.4 million Instagram followers and 3.9 million TikTok followers and parlayed her inspirational messages into sponsorship deals with Adidas, T.J. Maxx, L’Oréal, Maybelline, Coppertone and other companies.

“Ilona used the Olympics as a launch platform for the content that ultimately gained her notoriety, success and fame, and these partnerships all came years after the Tokyo Olympics,” Horn says. “She landed these sponsorships by staying true to her message.”

Social Media Popularity Not Tied to Winning

Pita Taufatofua instantly gained fame and notoriety worldwide during the 2016 Summer Olympics, but not for his successes in taekwondo.

By wearing a traditional Tongan costume as flag bearer for the tiny island nation—a feat he would repeat in both the 2018 Winter Olympics as a cross-country skier and 2020 Summer Olympics—Taufatofua made an immediate impression on millions of fans watching the opening ceremonies as Tonga’s bare-chested flag bearer.

Taufatofua lost in the first round but that mattered little to his followers who flocked to find him on social media, Horn says, adding that it would have been unheard of for an athlete to be remembered for something other than winning a medal even 10 years ago.

“This is about thinking of the digital media space and social media as your legacy building ground, rather than thinking people will remember the result of your accomplishments in competition,” Horn says. “But that’s the power of social media and the power of curated content with a strategic focus.”

Regulating What Athletes Can and Cannot Share

The IOC is fairly restrictive when it comes to the types of messages they will allow athletes to share during the Games.

Among the stipulations, athletes cannot:

  • Livestream their event(s)
  • Produce content longer than two minutes
  • Post within an hour of their competition start time
  • Share content showing medal ceremonies
  • Promote products

Additionally, there are social community guidelines that reflect what the IOC refers to as the spirit of Olympism, emphasizing that athletes champion fair play, respect, and diversity and inclusion, uphold human dignity and build bridges, not walls.

Horn says it’s “a highly risky proposition” for athletes to make a political statement or take a stand on a social issue during the Olympics.

“This is an ecosystem where the athletes are not in control. The athletes’ opportunity is to create brand-building and brand-following and then monetize that after an Olympic Games,” Horn says.

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Current International Olympic Committee Media Relations Manager Tina Sharma (center) discusses the work done by her office to students in Brad Horn’s Managing Global Brands of Sport: An International Public Relations Study class in Lausanne, Switzerland.

Familiar Faces on Team USA

Team USA boasts seven five-time Olympians: Lindsey Vonn (alpine ski racing), Evan Bates (figure skating), Elana Meyers Taylor (bobsled), Nick Baumgartner (snowboarding), Faye Thelen (snowboarding), Kaillie Humphries (bobsled) and Hilary Knight (ice hockey), along with popular four-time Olympians Mikaela Shiffrin (alpine skiing) and Chloe Kim (snowboarding).

Horn says these household names have established presences on social media and understand how to deliver compelling and engaging content.

“The question is who will we be talking about one month from now because they burst onto the scene with a social plan that captured engagement in ways that companies and brands can embrace?” Horn says.

A great nickname certainly helps: Horn points to charismatic figure skater Ilia Malinin as someone to watch. Malinin is known as “the Quad God” for his proficiency in landing quadruple jumps—four-rotation jumps known as “quads” on the ice.

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Milano Cortina 2026 Winter Olympics logo surrounded by winter sports illustrations.
Mykala Walker, 1st Women’s Basketball GM, Says the Sport Is in a Pivotal Moment /2025/12/17/mykala-walker-1st-gm-for-womens-basketball/ Wed, 17 Dec 2025 17:24:28 +0000 /?p=330340 Walker says she's here to make sure student-athletes succeed long after their final game.

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Mykala Walker, 1st Women’s Basketball GM, Says the Sport Is in a Pivotal Moment

Walker says she's here to make sure student-athletes succeed long after their final game.
Dialynn Dwyer Dec. 17, 2025

Mykala Walker’s message for the Orange community about is one she says is often repeated by head coach Felisha Legette-Jack: See it through.

Walker, who was of Syracuse women’s basketball in October, has in collegiate basketball, from playing at Wake Forest University to coaching at Arizona State, University of Delaware and Georgetown University.

Now, she’s excited to be back in the Atlantic Coast Conference (ACC), joining the Orange and being on the frontline at a time of pivotal growth in women’s basketball.

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“I love what we’re able to do for players these days,” she says. “We’re putting them on a platform to help them be truly successful long after they take off their Syracuse jersey for the last time. You’re always going to be an Orange when you leave here, but it’s an exciting time to elevate and help these kids launch into their futures.”

And in the meantime, she says the Orange community has a part to play as the team, which has won 10 of its first 11 games, continues its season.

“We need you to come here, sit with us,” she says. “See it through, and know we’re going to fight. We fight here at Syracuse.”

Below, Walker shares more about her vision for continuing to build the program.

Q:
What are some of your early memories playing basketball, and what do you love about the game?
A:

I am, to this day, friends with all of the girls I started playing with at 8 years old. My memories just come from us having a great time, getting out there and playing to win together.

Q:
Who were your favorite players or coaches when you were a young player and a student athlete?
A:

My cousin Tiffany was my role model. She used to have the record in Gwinnett County [Georgia] for the highest three-point percentage.

I was fortunate enough to be from Gwinnett County to watch a lot on both sides of the game, men’s and women’s. Alex Stewart was definitely one of my role models growing up. Then watching the WNBA, Lisa Leslie. I was a huge fan of Allison Feaster, Dawn Staley. There’s so many.

Q:
The general manager role is a first for Syracuse women’s basketball. How do you see this position fitting into the growth of women’s college basketball programs?
A:

This role is going to put teams in a position to really be competitive. It gives the coaches an opportunity to coach. You’ve got somebody now really focused on helping build rosters. My job isn’t just to recruit the best kids; it’s to find the best kids that help fit in ’s ’89 system, to make coach Jack as successful as possible. I will be focused on talent, the transfer portal and watching college basketball games to know what’s going to be happening in the next few months, so come March, we’ll be ready. Our coaches don’t have to try and split time between coaching and figuring out what’s going to be happening. They just have to get to March.

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Mykala Walker (left) and Natasha Adair
Q:
You have a longstanding, established relationship with assistant head coach Natasha Adair, playing for her as an undergrad and working with her on the coaching side. But you also met coach Jack while you were a player. Can you talk about what it means to be working with both of them now?
A:

Honestly, coach Jack and coach A being here made this job a no-brainer. They are two very accomplished women that I could learn from immensely. Coach A was the reason I went to Wake Forest. She was a great role model for me, and I’ve been with her ever since. For me, it’s about seeing women who lead confidently and unapologetically. And that makes my role much easier, because while it is a new position, I have the example of leadership to follow.

Q:
What’s your vision for building Syracuse’s NIL program to empower student-athletes during their college careers and beyond?
A:

Our focus is to make sure our student-athletes are prepared for any and every opportunity. And really helping them understand that in addition to representing the Syracuse brand, you’re also representing your own brand and you want to create something that is marketable and desirable for people who need to use these resources. In reality, athlete marketing is probably one of the easiest ways to engage communities.

Q:
As someone who’s been a student-athlete, a coach and now a GM, what advice do you have for young women who are watching this surge in women’s basketball and women’s sports dreaming of careers as players or in roles like yours?
A:

My biggest advice is to be where your feet are. Stay in the moment and make sure you’re doing what you are doing at that time to the best of your ability. I was true to who I am. I focused on what I was doing, and I tried to be great at where I was in that moment.

Q:
What else do you want the Syracuse community to know about you and what you hope to bring to the program?
A:

I’m absolutely, unbelievably passionate about the game of basketball. I’m a huge basketball history girly, so I’m excited to be at Syracuse. It’s exciting to be back in a basketball town, and I want to continue the basketball prominence Syracuse has. Coach Jack being the first person to have her jersey retired, incredible. She comes from an incredible coaching tree that started with Vivian Stringer. Coach Adair comes from an incredible coaching history that started with Kay Yow. I’m trying to make sure people are talking about Syracuse women’s basketball for a long time.

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Person wearing a white collared athletic shirt with the word “Syracuse” in red script and a Nike logo on the chest
VPA Students Bring the Legend of 44 to Life /2025/12/17/vpa-students-bring-the-legend-of-44-to-life/ Wed, 17 Dec 2025 15:11:38 +0000 /?p=330411 A team of College of Visual and Performing Arts students worked with a former football player to create an exhibition on the iconic number.

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Campus & Community VPA

Students prepare a 44 jersey to be exhibited.

VPA Students Bring the Legend of 44 to Life

A team of College of Visual and Performing Arts students worked with a former football player to create an exhibition on the iconic number.
Kelly Homan Rodoski Dec. 17, 2025

When Brian Tarrant’s email arrived in the inbox of design faculty in the (VPA), it carried with it more than a simple project proposal. It carried the weight of history, the story of college football’s most famed number—the legendary 44—aԻ those who wore it.

Tarrant ’96, a former Orange football player and senior vice president with MC2, a brand experience solutions agency, reached out to partner with the University. He sought help curating the memorabilia and developing the storytelling for the Legend of 44 exhibition, which his company designed.

The primary stakeholder, Rob Konrad ’02, the last Syracuse football player to wear the number before it was retired in 2005, invested a significant amount of time and personal resources to help acquire the iconic memorabilia. “His generosity and deep love for the University truly made this project possible,” Tarrant says.

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An attendee at the unveiling ceremony views the Legend of 44 exhibition in the JMA Wireless Dome.

The is not just a jersey at Syracuse; it is part of the University’s identity. From 1954 to 1998, 11 players wore the number, beginning with Pro Football Hall of Fame running back Jim Brown ’57, who ushered in the modern era and transformed it into a symbol of excellence.

The most notable players to follow Brown include Ernie Davis ’62, the first African American Heisman Trophy winner in 1961; Floyd Little ’67, H’16, a three-time All-American at Syracuse and Hall of Fame running back with the Denver Broncos; Michael Owens ’90; Terry Richardson ’94; and Konrad, who went on to play six seasons with the Miami Dolphins.

Honoring the Legend of 44

To create the exhibition, environmental and interior design students Trisha Mohta ’28, Katja Wetzel ’27, Carmela Garcia ’26, Isabel Lamporte ’26 and Holly Ishiro-Randall ’26—along with museum studies graduate student Daniel Griffaton G’26—worked alongside faculty members Zoriana Dunham, assistant teaching professor, Andrew Saluti, associate professor, and Tarrant and his team.

The students learned the stories behind the artifacts, including game-worn helmets from Brown and Konrad and cleats from Davis’ Heisman season. They visited the storage site to measure objects and examine them firsthand. The challenge was to translate decades of achievement, sacrifice and cultural significance into a cohesive narrative that would resonate with fans across generations.

Within the exhibition’s design, larger cases feature Brown, Davis and Little, and smaller cases feature Owens, Richardson and Konrad. A backlit 44 display lists all 25 players who were known to wear the number on the football field.

A Rewarding Experience for Students

As the project progressed, the team saw how individual stories wove together into something larger—a tapestry of excellence that transcended any single student-athlete. They collaborated through shared digital whiteboards, collecting sketches and concepts, refining their vision through multiple meetings with Tarrant’s team.

Garcia has focused on big-scale design in her studies, and this project taught her that human-centered design must prioritize the small scale.

“It was so exciting to see this project come to life within the course of a few weeks,” Garcia says. “And it made me realize the power of cooperation, various skills and a shared interest.”

Artifacts
Artifacts included in the Legend of 44 exhibition

Randall says the students were involved in the full design process. “For the first time, we were able to follow a project from initial ideation through installation, and I am proud to have been able to contribute to a project that celebrates ܲ’s legacy,” she says.

“A particularly meaningful element for the students was shaping the ‘legend story’ of the iconic number 44,” says Dunham. “They worked to design a display that would connect fans across generations while preserving the legacy and significance of the number within the school community.”

When installation week arrived in mid-November, the students and faculty completed the hands-on work. The exhibition, now permanently situated outside Club 44 at Gate C in the JMA Wireless Dome, features the artifacts alongside a timeline honoring every player who wore the number, plus video and photo displays that bring the legacy to life.

“Working with students from the environmental and interior design and museum studies programs was an incredible opportunity,” says Tarrant. “The students assumed ownership of the storytelling, including image selection, artifact descriptions and overall layout, which became a major asset to the project’s success. I could not be more proud of this project and the role the students played in bringing it to life.”

The unveiling ceremony in November was attended by Konrad and William Schoonover ’65, who also wore the 44, along with the families of the legendary players and Chancellor Kent Syverud.

For Dunham and Saluti, watching their students succeed was deeply rewarding. “The students gained experience in artifact research, narrative development, client collaboration, iterative design and team project management,” says Dunham. “It is a rare opportunity for students to leave a permanent mark on campus while applying the skills they are learning—what could be more powerful than that?”

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Students prepare a 44 jersey to be exhibited.
Student Explores Sports and Entertainment Law Through Alumni-Founded Firm /2025/12/05/student-explores-sports-and-entertainment-law-through-alumni-founded-firm/ Fri, 05 Dec 2025 20:10:02 +0000 /?p=329828 Jill Nelsen L'27 gained hands-on experience for NIL rules and intellectual property issues while building professional network in sports and fashion.

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Student Explores Sports and Entertainment Law Through Alumni-Founded Firm

Jill Nelsen L'27 gained hands-on experience for NIL rules and intellectual property issues while building professional network in sports and fashion.
Caroline K. Reff Dec. 5, 2025

Jill Nelsen L’27 playing soccer and loving sports. She was recruited to California State-East Bay with a four-year athletic scholarship to play women’s varsity soccer, while also earning a bachelor’s degree in kinesiology. When she later decided to pursue law school, she hoped to stay connected to the world of sports and entertainment—but she never imagined that would open doors to opportunities like Miami Swim Week and New York Fashion Week.

During her first year year, Nelsen joined the Entertainment & Sports Law Society, often attending networking events with alumni thriving in this space. At one such event, she met Riley Christian L’16, now an entertainment and sports attorney with , a firm he founded in 2022.

Nelsen and Christian had a lot in common; she had been a collegiate soccer player and he a collegiate baseball player. At the time, Christian was rebranding his boutique law firm in New York City to focus more on the areas of sports and entertainment that dealt with navigating the NCAA’s new Name Image and Likeness (NIL) rules for college athletes and handling legal issues related to artificial intelligence in the entertainment and music business.

Nelsen later reached out to Christian, asking if he might need an intern, and he agreed to bring her onboard.

At first, she helped navigate the logo development for the firm’s rebranding, later moving on to legal research for defamation cases, statute of limitations issues, trademark infringements and intellectual property, while learning as much as she could about the ever-evolving NIL rules.

Piecing Together Sports, Fashion and the Law

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Jill Nelsen and Riley Christian L’16 on the runway at New York Fashion week

While her whole internship experience was exciting, Nelsen says two highlights were attending Miami Swim Week and New York Fashion Week.

“Riley knew these big events would be good networking experiences for me, and he also knew I liked to talk to people and that would be a good way to spread the word about the rebranding of Artifex Athleta,” she says.

The annual Miami Swim Week is the world’s largest swimwear and resort wear event that includes runway fashion shows, trade shows and pop-up shops, as well as the chance to meet and network with all kinds of people connected to this area of fashion— from designers and buyers to athletes, agents and the media.

“Yes, it was focused on swimwear, but there are so many aspects of the law attached to the fashion space, including trademarks, sponsorships, negotiating and closing NIL and more,” Nelsen says. “It was a fascinating experience to see it in action.”

She also attended New York Fashion Week, one of the “big four” fashion events in the world, showcasing what’s going to be “in” for the upcoming season. The biannual event includes exclusive runway shows by world-class designers that are attended by celebrities, influencers, fashion buyers and the media.

This, too, gave Nelsen an opportunity to network with a host of agents, attorneys and other business leaders in the fashion space.

“The experience of not only attending these fabulous events but also having the chance to work with Riley helped me begin to make a name for myself as more than just an athlete,” she says. “The younger version of me would be emotional to see all the things I’ve accomplished both in my course work, as well as internship opportunities. My takeaway from this entire experience is that I can do it, and there are people who truly believe in me and see my potential.”

Uplifting Women Is the Ultimate Win

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After completing her education at the College of Law, Nelsen’s dream is to one day work as general counsel for a NBA or NFL team and negotiate from the team’s side with players and their agents. But her ultimate goal is to one day be a general manager or even owner of a WNBA team.

“Sports, and now working in sports—has always been the dream,” she says.

Her older sister has been a role model, she says, “moving mountains” as director of services and retention for the NBA’s Los Angeles Lakers.

“I’ve also learned a lot about creating space for people like me, particularly as a first-generation Latina woman,” Nelsen says. “I’ve been told I’m too much, too blunt, too Californian, but I’ve also been told ‘don’t dim your light to fit into a box that’s been predefined for you.’ I am proud to be a Syracuse law student with the opportunity to contribute to uplifting women in the sports and entertainment business and also within the legal field. That is a real win for me.”

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Person wearing a light gray suit with a deep neckline posing in front of a black backdrop featuring sponsor logos
Alumnus Simon Weiss Creates Niche in Booming Sports Gambling Market /2025/11/06/alumnus-simon-weiss-creates-niche-in-booming-sports-gambling-market/ Thu, 06 Nov 2025 14:44:45 +0000 /?p=327994 Weiss built a thriving sports betting consulting firm and now mentors Falk College students.

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Health, Sport & Society Alumnus

From left: Falk College Director of Corporate Partnerships and External Engagement Francesco Riverso, Simon Weiss and Department of Sport Analytics Chair and Professor Rodney Paul at the Sports Entertainment & Innovation Conference in Las Vegas.

Alumnus Simon Weiss Creates Niche in Booming Sports Gambling Market

Weiss built a thriving sports betting consulting firm and now mentors Falk College students.
Matt Michael Nov. 6, 2025

When graduated from the University in 2017 with a bachelor’s degree in sport management from the , legalized sports gambling in the United States was limited to two states: Nevada and New Jersey.

But since the 2018 Supreme Court ruling that prevents the federal government from dictating how states manage sports betting, the industry has undergone a rapid and extraordinary expansion. Some form of sports gambling is now legal in 39 states, plus Washington, D.C., and Puerto Rico, and the betting market in 2025 is estimated to reach nearly $20 billion in the U.S. and $111 billion globally, according to .

After starting his career in sports sponsorships and then working outside of sports, Weiss put his entrepreneurial spirit and skills to work by creating a company that is now shaping the future of the booming sports gambling industry. Weiss is CEO and founder of (the M.V.P is for Make Vegas Pay), a Fort Lauderdale-based business that provides expert advice and education services for sports bettors.

“A lot of people love sports, and they love betting on games, but they work day jobs and they don’t really have the time to do the research,” Weiss says. “So the idea was for us to be that guiding hand for them.”

As M.V.P continues to grow, Weiss has reconnected with his Syracuse roots. He joined , a network of donors who share a common goal of supporting the University’s highest priorities. Following conversations with Falk College Director of Development , Weiss joined the , a group of the college’s most committed and influential young alumni.

Weiss is also helping to cultivate the next generation of sports betting experts. He’s in his second year of hosting Falk College students who are handling a variety of roles.

Sport analytics major Jared Weber ’26 is interested in a career in sports gambling and says he’s gaining a wealth of industry knowledge.

“My experience at M.V.P has helped me build a deep understanding of how to identify and create advantages over sportsbooks and thereby make myself a valuable candidate for jobs in the future,” Weber says. “I’m incredibly grateful to Simon for giving me the platform to learn so much about the betting space and helping other students learn along the way.”

Sport management major Lindsay Dorman ’27 also wants to work in what has been a male-dominated sports gambling industry. She says Weiss has given her jobs and introduced her to people that have increased her confidence and made her more motivated to work in the field.

“He’s taught me so much about the industry while giving me the freedom to take initiative and grow creatively,” Dorman says. “I’m really grateful for his mentorship and this experience is making me even more motivated to make an impact in this space.”

Read the full story on the Falk College website:

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Three people standing indoors wearing name badges, with a “Syracuse Alumni” banner in the background.
Syrup Is a ‘Destroyer of Worlds’ Among Gamers. Now, He Plays Smash Bros. for the Orange /2025/11/04/syrup-andrew-mo-smash-bros-ultimate/ Tue, 04 Nov 2025 21:40:49 +0000 /?p=328312 Andrew Mo ’29 is one of the top-ranked players of Super Smash Bros Ultimate in the world.

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Health, Sport & Society Syrup

Andrew Mo (Photo by Amy Manley)

Syrup Is a ‘Destroyer of Worlds’ Among Gamers. Now, He Plays Smash Bros. for the Orange

Andrew Mo ’29 is one of the top-ranked players of Super Smash Bros Ultimate in the world.
Dialynn Dwyer Nov. 4, 2025

“A dark presence looms over the sanctity of a collegiate event.

In walks the top-ranked player, in walks the destroyer of worlds.

You asked for friendlies and you got a war; Syrup is in the building.”

Those were the words commentators uttered as Andrew Mo ’29  took his place with his Syracuse teammates , the largest gaming competition for Super Smash Bros. in the world. The University competed at the August event, facing off in a best of three crew battle against Shenandoah University.

When it was his turn at the controller, Mo sat slouched slightly forward in the black folding chair, focused on the monitor before him, seemingly unshakable as onlookers and commentators reacted to his gameplay.

“This guy is crazy,” one of them said.

After one devastating blow to an opponent, the commentators let out squawks of delight while people in the crowd clasped their hands to their heads in amazement.

Mo deftly removed his headphones, offered his opponent a fist bump and turned forward again, waiting for the next player to take a seat beside him.

By the time the battle was over, the commentators labeled the “Syrup sweep” complete.

At the time, Mo was ranked eleventh globally for Super Smash Bros Ultimate. His Smash Bros. coach , who is also the esports program manager in the , says Mo is now trending closer to the top five.

“He’s probably the fifth in the world right now,” Bair says.

What Makes Syrup So Good

Person
(Photo by Amy Manley)

Mo, an undeclared major in the , first picked up a controller when he was 5, playing Smash with his brother. He says what he loves about the game is how free form it can be.

“There’s a lot of room for creativity and your gameplay has personality in it,” he says. “Your gameplay is your own, and it’s unique.”

He began playing competitively in 2019 at the age of 12, starting with local tournaments in his home state of New Jersey.

Mo says when he was getting ready to compete in his first match, he forgot to create his “in-game” tag, or name. So he played with the moniker left behind by another player—Syrup.

“It was someone else’s, so I was just like, ‘OK, this is mine now,’” Mo says.

Now, it’s how he’s known around the world.

Why He Chose Syracuse University

Digital
(Photo by Amy Manley)

Mo says he was drawn to Syracuse for its programs, but also for its investment in esports and new state-of-the-art facilities.

Esports started on campus in 2017 as a student club, but the University now has both an esports communications and management bachelor’s degree—offered jointly by the and the —aԻ , meaning the squads are school-supported, under . Thirty students field the six varsity teams playing Call of Duty, Counter-Strike 2, Overwatch 2, Rocket League, Super Smash Bros. Ultimate and Valorant.

Programs are run out of two gaming facilities on campus, at the Barnes Center at The Arch and the Schine Student Center. A third space is also being built in the Marley Building.

“Syracuse is probably the only school with two whole facilities,” Mo says. “And the facilities inside, they’re very advanced and modern looking. It’s literally the perfect place to play any competitive game.”

While the NCAA doesn’t currently support esports, the University’s varsity teams compete in the Power Esports Conference (PEC) against other Division I schools, such as Michigan State, Boise State and Ohio State, among others. With a fall and spring season, the University plays each school in the fall and then again in the spring, culminating with an in-person championship in April. Some of the varsity teams also compete in the PlayVS College League (PCL).

There are seven student-athletes on the varsity Smash team, including Mo. Bair said separate of his skill, Mo’s contributions as a person and teammate in the program have also been significant. He’s humble when Smash comes up in classes, a good student and hardworking member of the varsity team.

“He represents collegiate esports really well,” Bair says.

The Impact at Syracuse

Person
(Photo by Amy Manley)

To convey what it means to have a player of Mo’s caliber, Joey Gawrysiak, executive director of esports and professor of practice, brings up another Syracuse legend.

“The analogy we always use is that Andrew is the best recruit Syracuse has had since Carmelo Anthony,” he says. “He is not only just technically gifted, he is mentally gifted at the game and understands how somebody is going to react to his play style, so he can then counteract it really well and not have to react in real time as much as the average person might have to.”

Bair says Mo might be the most talented person at a single skill you could meet in your lifetime.

“I don’t know if I will meet someone better at something than Andrew is skilled at this video game,” he says.

Part of Mo’s talent is simply innate, Bair says.

But the coach stressed the time Mo puts in to develop his game is also huge.

Mo says he tries to play every day. And if he can’t pick up a controller, he is still thinking about the game.

“I think about Smash a lot,” he says. “A big way to improve once you reach a higher level is you have to start thinking of new situations and how to implement new ideas into your game.”

Mo says Syracuse is the “perfect place to go” if you’re interested in esports.

He’s learned in his own classes how esports can translate to other majors, like business, management or production.

“I want to lean toward learning how to make content and get into maybe the production side of things, which Syracuse can definitely help me with,” he says.

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Person standing with arms crossed in an esports venue, featuring rows of gaming chairs and large illuminated screens in the background.
Major League Soccer, University Launch Educational Initiative /2025/10/02/major-league-soccer-syracuse-university-launch-educational-initiative/ Thu, 02 Oct 2025 14:32:58 +0000 /?p=325395 The collaboration empowers Major League Soccer players and their families to pursue customized degree programs and professional development.

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MLS, University Launch Educational Initiative

The collaboration empowers Major League Soccer players and their families to pursue customized degree programs and professional development.
Matt Michael Oct. 2, 2025

(MLS) and Syracuse University announce a new initiative to provide current and former players and their families with access to market-relevant online degrees, certificates and career development opportunities through the University’s nationally ranked online degree and certificate programs.

The collaboration empowers MLS players and their families—as well as league and club staff and their families—to pursue customized degree programs and professional development designed for the unique demands of professional athletes. The initiative also extends to future MLS stars across and , ensuring the entire MLS ecosystem benefits from expanded access to higher education.

Creating flexible pathways for a variety of academic offerings, programs draw on the expertise of ܲ’s renowned schools and colleges, including the , , and .

“Major League Soccer is proud to work with Syracuse University to provide world-class educational resources that support the personal and professional growth of players, alumni and staff across our league,” says Sola Winley, MLS executive vice president and chief engagement officer. “This initiative expands on traditional higher education offerings by providing flexible, high-quality opportunities tailored to the unique needs of the MLS community.”

LogoOpportunities created through this initiative include:

  • Flexible, 100% online degrees and certificates
  • Pre-academic English language support
  • Credit transfer assessment
  • Career-focused programs in business, project management and sport analytics, among others
  • Dedicated online student support

“My fellow deans and I are excited to partner with Major League Soccer to provide the Syracuse University experience to current and former players and their family members who are interested in pursuing our robust academic offerings,” said Falk College Dean , who earlier this year helped create a with the Major League Baseball Players Association. “For athletes and professionals with unpredictable schedules, our online programs offer the perfect balance of flexibility, extensive academic support and real-world applicability—all without compromising the demands of their careers or personal circumstances.”

Educational offerings will be accessible online, on campus and at ܲ’s “away” centers in New York City, Washington, D.C., and Los Angeles. Dedicated admission specialists and academic advisors will work with each participant to tailor academic pathways aligned with their goals.

“It’s big for all the players in MLS, the staff and coaches as well, to have this opportunity to go back to school and focus on their education, because it’s so important,” says Miles Robinson, center back for FC Cincinnati and former defender at Syracuse University (2015-16). “It’s a great chance for everyone in MLS, and their families, to be able to further their education, especially with Syracuse University. Being a Syracuse alum, it’s amazing to recognize how great the school is and what it has to offer.”

For more information about the partnership, visit the .

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Soccer players competing for ball on wet field, close-up of legs and cleats in motion
Harnessing Sport Fandom for Character Development /2025/09/01/harnessing-sport-fandom-for-character-development-grant-supports-innovative-initiative/ Mon, 01 Sep 2025 11:59:58 +0000 https://syracuse-news.ddev.site/2025/09/01/harnessing-sport-fandom-for-character-development-grant-supports-innovative-initiative/ An innovative initiative focusing on the power of sport fandom for character development has been awarded more than $800,000 in funding through a 2025 Institutional Impact Grant from the Educating Character Initiative, part of Wake Forest University’s Program for Leadership and Character, which is supported by Lilly Endowment Inc. The grant will fund Character Development through Sport Fan Engag...

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Harnessing Sport Fandom for Character Development

An innovative initiative focusing on the power of sport fandom for character development has been awarded more than $800,000 in funding through a 2025 from the Educating Character Initiative, part of Wake Forest University’s Program for Leadership and Character, which is supported by Lilly Endowment Inc. The grant will fund Character Development through Sport Fan Engagement, a project developed by , professor and dean of the , and the , vice president and dean of , who are co-principal investigators.

Interim Vice Chancellor, Provost and Chief Academic Officer Lois Agnew says the project leverages the University’s existing strengths in sport-related academic research and teaching while drawing on themes outlined in the academic strategic plan, particularly human thriving. “This project has the potential to engage individuals across our campus community—students, faculty and staff—aԻ promote the respectful exchange of ideas around the concepts of fandom and character development,” she says.

This significant award recognizes Syracuse University’s commitment to fostering holistic student development and leveraging the unique environment of collegiate sport fandom for character education. The project aims to cultivate ethical reasoning, teamwork, empathy and a stronger sense of community among undergraduate students by engaging them in the social, emotional and cultural dimensions of sport fandom. Ultimately, the project has the potential to not only transform fandom at Syracuse, but also to become a national model for ethical and inclusive fan engagement throughout sport.

“This project represents a truly collaborative effort across Syracuse University to push past the boundaries of knowledge by uniting spiritual inquiry and sport scholarship to explore how the passion of sport fandom can be a powerful catalyst for human flourishing,” Konkol says. “We believe that by focusing on the virtue of teamwork, we can help our students not only understand—but also actively practice—the values that build stronger communities.”

Syracuse University, with its dynamic athletics program, is uniquely positioned to host this initiative. “Sport fandom, particularly in the vibrant atmosphere of NCAA Division I athletics, offers an unparalleled real-time context for character education,” Jordan says. “This grant allows us to harness that energy to teach fairness, loyalty, leadership, humility and sportsmanship in ways that deeply resonate with our students’ lived experiences. We are excited to contribute to a national conversation about the role of sport in character formation.”

The project will include a series of structured educational and experiential components, co-designed with student leaders, including peer-led workshops, team-based challenges, game-day campaigns and reflective discussions, all centered on the character virtue of teamwork. Its structure emphasizes inclusive participation across diverse student populations and encourages cross-campus collaboration among students, faculty and athletics staff.

“Cultivating individuals of character who embody teamwork benefits our university and our students but also strengthens our athletics program,” says John Wildhack, Syracuse University director of athletics. “This initiative will help us learn more about fan behavior and encourage students to develop lifelong connections to the traditions and teams that define the Orange Nation. Passionate and dedicated fans are essential for our teams to compete at the highest levels.”

The program will also include a multi-year research study, The Impact of Sport Fandom on Character Development Among College Students: A Multi-dimensional Analysis Using the Psychological Continuum Model, which is intended to address a critical gap in existing literature.

Beyond its well-recognized athletics program, Syracuse University has evolved its sport-focused educational offerings and is redefining the future of sport research, education and innovation. In July, the Falk College became the nation’s first standalone college of sport on a Research 1 campus. Singular in focus, global in reach and designed for the future, the Falk College aims to be the top academic and research institution in sport.

Hendricks Chapel, known as the spiritual heart of Syracuse University, serves as a global home for religious, spiritual, moral and ethical life. Established in 1930 as a home for all faiths and place for all people, the chapel sponsors over 2,000 programs for more than a million annual attendees to help prepare engaged citizens, scholars and leaders for participation in a changing global society.

Other participating units include the , the School of Education’s , the , and .

Press Contact

Do you have a news tip, story idea or know a person we should profile on Ƶ? Send an email to internalcomms@syr.edu.

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The Racket About Padel: Newhouse Students Partner With Global Media Firm to Track Rise of Sport /2025/07/11/the-racket-about-padel-newhouse-students-partner-with-global-media-firm-to-track-rise-of-sport/ Fri, 11 Jul 2025 20:27:58 +0000 /blog/2025/07/11/the-racket-about-padel-newhouse-students-partner-with-global-media-firm-to-track-rise-of-sport/ Why all the racket about Padel? Students and faculty in the Newhouse School of Public Communications collaborated with a global communications consulting firm to release a report about the emerging sport’s rapid rise in popularity.
The report, “Celebrities, Community, Content, and Competition: Padel’s Meteoric Rise in U.S. Popularity,” identifies key reasons behind the explosive growth of ...

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The Racket About Padel: Newhouse Students Partner With Global Media Firm to Track Rise of Sport

Why all the racket about Padel? Students and faculty in the collaborated with a global communications consulting firm to release a report about the emerging sport’s rapid rise in popularity.

The report, “Celebrities, Community, Content, and Competition: Padel’s Meteoric Rise in U.S. Popularity,” identifies key reasons behind the explosive growth of Padel, a racket sport that combines elements of tennis and squash.

Factors include more ways to stream Padel tournaments, an increase in community-focused clubs and the influence of celebrity enthusiasts like actress Eva Longoria and Hall of Fame shortstop Derek Jeter.

“Padel in the U.S. won’t be just a sport—it will be a cultural phenomenon,” says Ben Nichols, founder of the firm, . “We’re seeing the same kind of momentum that once launched pickleball, but this time with a broader lifestyle appeal.”

Baneet Bains G’25 led the Newhouse students that produced the report through the Padel 22 partnership. They were supervised by , professor of practice of public relations and associate dean for strategic initiatives in the Newhouse School.

“As a former PR student myself, a big part of my mission is to support students in finding their way into the sport industry at a time when Padel is growing rapidly across the country,” says Nichols.

“To have been able to partner with one of the very best public relations programs in the United States has been an honor,” he says. “I’m thrilled Newhouse has been able to blaze the trail in the college sector by producing this industry-first report.”

Read the report about Padel in the U.S., produced by Newhouse students in partnership with Padel 22.

What Is Padel and Why Is It Booming?

Padel is typically played in pairs, as doubles, on an enclosed court that is about one-third the size of a tennis court. In Padel, balls can be played off the walls.

There is some social media-fueled debate about how to pronounce the word. Nichols said the correct pronunciation is “PA-dell” (like “paddle”), though some players in the United States call it “pah-DEL.”

Either way, it’s considered the world’s fastest-growing sport, the report said. In the United States, Padel has gained traction through celebrity endorsements, increased exposure through digital content and investment in elite clubs and tournaments.

According to the Padel report released Wednesday, U.S. court construction skyrocketed from fewer than 30 in 2020 to more than 600 in 2024, with projections of 30,000 by 2030.

“Media growth and engagement serves as one of the key drivers of the success of emerging sports across the U.S.,” says , director of the . “The report shows that a combination of celebrity influence, community activation and content creation are all key drivers in Padel’s emergence.”

Hands-on Learning at the Newhouse School

For the Newhouse team, the collaboration offered students a valuable opportunity to work on a high-profile project about an emerging sports trend, the first research of its kind about Padel in the United States.

“Providing students with hands-on learning opportunities in global sport communications is central to the Newhouse approach of integrating classroom knowledge with real-world impact,” Horn says. “This academic-industry intersection defines the value of a Newhouse educational experience, at both the undergraduate and graduate levels, thanks to our industry partners and their desire to help our students s쳮d.”

Bains, who graduated in May, led a team that ranged from first-year to graduate students.

“This project was the ultimate hands-on experience of what we’ve been learning in the classroom,” she says, “working together in a setting that mimicked a professional environment.”

.

Press Contact

Do you have a news tip, story idea or know a person we should profile on Ƶ? Send an email to internalcomms@syr.edu.

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The Racket About Padel: Newhouse Students Partner With Global Media Firm to Track Rise of Sport
Falk College’s Jordan Boron Plays Key Role in National Title for Women’s Club Hockey Team /2025/04/09/falks-jordan-boron-plays-key-role-in-national-title-for-womens-club-hockey-team/ Wed, 09 Apr 2025 20:40:44 +0000 /blog/2025/04/09/falks-jordan-boron-plays-key-role-in-national-title-for-womens-club-hockey-team/ Jordan Boron ’25 loved to play ice hockey, but she came to Syracuse University in 2022 because its sport management program in the Falk College of Sport and Human Dynamics is widely considered one of the best sport management programs in the country.
ܲ’s women’s club hockey team? Not so much.
But in Boron’s three winters on campus, the club team went from having only six players in ...

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Falk College's Jordan Boron Plays Key Role in National Title for Women’s Club Hockey Team

Jordan Boron ’25 loved to play ice hockey, but she came to Syracuse University in 2022 because its in the Falk College of Sport and Human Dynamics is widely considered one of the best sport management programs in the country.

ܲ’s team? Not so much.

But in Boron’s three winters on campus, the club team went from having only six players in the season before Boron arrived to going undefeated (20-0) and winning the in early March, with Boron as one of the team’s leading defensemen.

Turned out, Boron really could have it all at Syracuse.

“I am honored to be a part of this team and to be a part of how far it has come,” she says. “The team’s leadership has done incredible things to build out this program and our coaches, Christina Beam and Marty Sicilia, have been a huge part of that. This team is a group of deeply dedicated players that worked so hard to win that national title.

“That is what made this win so much better, the hard work that we all put into this team,” Boron says.

Jordan Boron (left) and Bryana Treon show off their national championship hats.

Boron is one of six Falk College students who played on ܲ’s first women’s club hockey national championship team. The others are Sarah Anderson ’28 (health and exercise science and premed), Gia Becchi ’28 (sport management), Sophie Lauzon ’26 (public health), Neve Padulo ’28 (exercise science) and Bryana Treon ’27 (social work).

Boron was on the ice when the buzzer sounded to end ܲ’s 4-2 win over the University of Tampa in the AAU Women’s National Championship game in Jacksonville, Florida. It was a moment she’ll never forget.

“During the last few minutes of the championship game our bench was going wild because the inevitable win was in sight,” she says. “All I was thinking was ‘I need to go hug Emma (goaltender Emmalyn Lacz) because she played so incredibly.’ The next thing I know, the whole team is on the ice, gloves and sticks thrown about and we are all screaming at the top of our lungs. We are national champions!”

‘We Had A Real Chance’

Growing up in Mount Airy, Maryland, Boron started playing hockey when she was 10. She played in youth leagues and in her senior year of high school was talented enough to play for the Tier 1 Washington Pride. In youth hockey in the United States, Tier 1 represents the highest level of competition and requires significant time and travel commitments.

Boron could have certainly tried to play hockey in college, but she focused her choice on academics and once she learned about the sport management program at Syracuse, she “knew this was where I wanted to go.” While touring campus and visiting the on South Campus, she met one of her future hockey teammates, Amanda Wheeler, who was working at the pro shop. They started talking about hockey, and Wheeler encouraged Boron to try out for the team if she came to Syracuse.

was founded in 2022 as a way to give club teams more structure and competitive opportunities. The league is comprised of three men’s divisions and one women’s division, and the divisions are split into regional conferences. For the women, the division includes 18 teams divided into College Hockey North and College Hockey South divisions.

The time commitment is significant—three practices a week and home and away games each weekend with the away games often involving hours of travel and some overnight stays. Guided by coaches Beam and Sicilia, the team steadily improved over the years and this past season went 14-0 before defeating Springfield and Paul Smith to win the College Hockey North.

Jordan
Jordan Boron

In the national tournament in Jacksonville, Syracuse defeated Springfield again before facing the Alabama Frozen Tide—the first team Syracuse played from the College Hockey South.

“The 10-2 win against Alabama was the moment for our team that made us feel like we had a real chance to win a national championship,” Boron says. “Seeing that we could win against a team that had previously beat Tampa, our next opponent, gave us the confidence boost we needed.”

‘The Moment Did Not Feel Real’

With a pool-play format, Syracuse qualified for the national championship after defeating Alabama but still had to play Tampa, which had also won its first two games to qualify for the final. But while ܲ’s pool-play game against Tampa didn’t decide the national title, it did set the tone for the championship game that followed the next day.

“I would argue that this was one of the most important games of the tournament,” Boron says. “We needed to play that game just like we would the next day to win the title.

“After our 3-2 win in our first game against Tampa, our excitement continued to build, and everyone was locked in and set on winning the next day,” Boron adds. “We went on to win the championship game 4-2, playing and fighting even harder than the game prior.”

For Boron, who will be graduating early in December after completing her Capstone internship this fall, the championship put an exclamation point on her stellar athletic and academic experience at Syracuse. This season, she worked as a community relations intern for the Syracuse Crunch American Hockey League team, assisting with community-related projects such as honoring military members and auctioning autographed game-used memorabilia for fans during games. Previously, she had internships with the Syracuse Athletics communications team, the NHL’s Washington Capitals and the Premier Lacrosse League at the Championship Series in February.

Boron is a member of (WISE) in the Falk College, and for the past two years she was co-chair of the Donations Committee for the Sport Management Club’s Sports Charity Auction. The 20th annual auction in December raised $59,500 for the Rescue Mission of Syracuse, and the club has now raised more than $760,000 for local charities since 2005.

As she prepares to start her professional career, Boron says she would like to work in youth hockey development to make the sport she loves “more accessible to all.” Her hope for young players is that they all have an opportunity to experience what she felt on the ice in Jacksonville, where all the hard work and sacrifice paid off in a historic championship for Syracuse club hockey.

“It was incredible to share this moment with my teammates,” she says. “After the huddle dispersed, I found some of my closest friends on the team hugged them because the moment did not feel real. There is no one I would rather be on that ice with.”

To learn more about the women’s ice hockey club, follow the team on . If you’d like more information about the team or to try out, email suwomenshockey@gmail.com.

Press Contact

Do you have a news tip, story idea or know a person we should profile on Ƶ? Send an email to internalcomms@syr.edu.

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Falk College’s Jordan Boron Plays Key Role in National Title for Women’s Club Hockey Team
Newhouse Alumna Serves Hometown Community Through Work With the Buffalo Bills Foundation /2024/10/22/newhouse-alumna-serves-hometown-community-through-work-with-the-buffalo-bills-foundation/ Tue, 22 Oct 2024 16:17:32 +0000 /blog/2024/10/22/newhouse-alumna-serves-hometown-community-through-work-with-the-buffalo-bills-foundation/ Growing up on a cattle farm in Alden, New York, a rural community 30 minutes east of Buffalo, gave Morgan Foss G’20 an understanding of agriculture, food production and life on a farm.
The master’s degree in public relations Foss graduated with from the S.I. Newhouse School of Public Communications gave her a strong foundation of communication, writing, relationship-building and strategic...

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Newhouse Alumna Serves Hometown Community Through Work With the Buffalo Bills Foundation

Growing up on a cattle farm in Alden, New York, a rural community 30 minutes east of Buffalo, gave Morgan Foss G’20 an understanding of agriculture, food production and life on a farm.

The master’s degree in public relations Foss graduated with from the gave her a strong foundation of communication, writing, relationship-building and strategic thinking.

Today, she puts it all together as program manager for the Buffalo Bills Foundation, the nonprofit arm of her hometown football franchise. The foundation supports a wide breadth of initiatives dedicated to improving the quality of life in the Western New York region, but its primary focus is addressing child hunger, food access and supporting healthy eating.

“Buffalo is the sixth most segregated metropolitan region in the country and 1 in 5 children—1 in 8 people overall—are food insecure,” Foss says, illuminating the importance of her work with the foundation. “There are many food deserts within the city and in surrounding communities, despite there being many agricultural areas, like where I grew up.”

The supports several nonprofit organizations and programs that uplift the food system and provide healthy foods to underserved families. Foss is one of three employees who liaise with the foundation’s board of directors to respond to funding requests and direct resources to the many hunger-fighting organizations doing the work.

“The Bills organization has such a large platform and influence in the Western New York region. So in this position, I can connect the community’s needs with resources and bring awareness to specific causes.”

A Pandemic-Inspired Pivot

While Foss was always drawn to nonprofit and community-based work, she went to Newhouse intent on entering entertainment public relations after completing an undergraduate degree from the University of Alabama.

In the spring of 2020, she was planning to visit Los Angeles for the entertainment immersion experience and was pursuing an internship in Nashville with Sony Music Entertainment, and then … we all know what happened next.

Two
Foss (left) and Buffalo Bills Foundation president Thomasina Stenhouse, Ph.D., visit the Providence Farm Collective, an Orchard Park-based organization that cultivates farmer-led and community-rooted agriculture and food systems.

“All of a sudden I was finishing up my master’s degree, teaching undergraduate courses online and doing a virtual internship all from my childhood bedroom while simultaneously working on my family farm,” Foss says.

Not only were her personal plans put on hold, but the entire PR and entertainment industry was a question mark as the COVID-19 pandemic took hold. With so much uncertainty, Foss began looking for opportunities closer to home, ultimately leading to her dream career with the Bills.

“It was a crazy time and while many businesses closed, my family farm and the agriculture industry trudged forward to ensure food was produced and stocked on shelves,” says Foss. “The pandemic certainly changed the trajectory of my career, but I’m grateful for it.” She emphasizes that her experience in 2020 built life skills that have wildly benefited her career—including adaptability, organization, being innovative with her time and space and the ability to build relationships through a screen.

Giving Back and Living the Dream

Foss was named community relations coordinator with the Bills in 2022. Now in her third season with the organization, she has been promoted to Bills Foundation program manager, overseeing the distribution of foundation grants to nonprofits across the community.

Foss has also worked on initiatives promoting cancer awareness, military appreciation and social justice (in partnership with the National Football League’s Crucial Catch, Salute to Service and Inspire Change initiatives), as well as CPR education and AED awareness, youth sports and physical fitness and numerous other causes championed by players.

The Bills recently wrapped up their annual Huddle of Hunger Initiative, which collected over 31,000 pounds of food and raised more than $150,000 to support 20 local charities, including FeedMore WNY and its 400 hunger-relief agencies serving the four counties surrounding Highmark Stadium. “For this year’s food drive, we had 16 rookie players and six veteran players participate and a massive turnout,” Foss says. “The Buffalo Bills players are amazing and very dedicated to the community where they play.”

Foss with her partner, Tre, and son, Tino, at Bills training camp this summer

Besides the technical and interpersonal skills she developed at Newhouse, Foss says one of the best takeaways has been the group of friends and fellow alumni she connected with during the master’s program.

“I have a group chat with my best friends from the program,” Foss says. “Going through this experience together of graduating during the pandemic was unique, and we know we can count on each other to discuss our careers—areas we might want to grow in and navigating challenges or transitions. I love having peers who are on the same wavelength and seeing my friends growing and doing amazing work in their industries and their fields.”

Earlier this year, Foss had her first baby, a son named Valentino—Tino for short—aԻ returned to her role part-time for the 2024 season. She is thrilled to be back in the business of connecting the foundation’s resources and the Bills players with the people and organizations in her community doing incredible work.

“Just so far this season [in addition to Huddle for Hunger], we’ve brought players to Dave and Buster’s to hang out with families affected by cancer, we’ve made sandwiches and handed out food with players at St. Luke’s Missionary Church, we’re getting ready for Veterans and Native Heritage Month celebrations in November. We do a lot with different youth organizations and that’s probably my favorite part of the job—just seeing kids light up after meeting their idol,” Foss says.

To learn more about the work of Foss and the Buffalo Bills Foundation, visit .

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Newhouse Alumna Serves Hometown Community Through Work With the Buffalo Bills Foundation
Syracuse University’s Falk College, Women in Leadership Initiative Launch Unique Partnership With Women Leaders in Sports /2024/08/20/syracuse-universitys-falk-college-women-in-leadership-initiative-launch-unique-partnership-with-women-leaders-in-sports/ Tue, 20 Aug 2024 14:28:03 +0000 /blog/2024/08/20/syracuse-universitys-falk-college-women-in-leadership-initiative-launch-unique-partnership-with-women-leaders-in-sports/ Syracuse University is teaming up with the nationally recognized Women Leaders in Sports to launch a unique partnership that seeks to advance knowledge and enhance the professional acumen and management skills of sport administrators and executives. The new partnership between the David B. Falk College of Sport and Human Dynamics and Women Leaders in Sports comes at a time when more women are part...

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Syracuse University’s Falk College, Women in Leadership Initiative Launch Unique Partnership With Women Leaders in Sports

Syracuse University is teaming up with the nationally recognized to launch a unique partnership that seeks to advance knowledge and enhance the professional acumen and management skills of sport administrators and executives. The new partnership between the and Women Leaders in Sports comes at a time when more women are participating in sports than ever before and as Syracuse University brings to life its commitment to elevating sport across all facets of the University, including through academic study, experiential learning, club sports and intercollegiate athletics.

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Students from the Falk College’s Australia: Sport, History and Culture class this summer

“Falk College is creating exceptional experiential learning opportunities for future sports professionals,” says Falk College Dean Jeremy S. Jordan. “Women’s prominence in sports is growing exponentially as they lead traditional male and female teams, engage larger audiences, earn new sponsorships and gain greater media attention than ever before. This partnership integrates our students and faculty with the outstanding work of Women Leaders in Sports and guides us as we develop programming and curricula to meet the needs of this dynamic field.”

Jordan also noted that the recently concluded Summer Olympics generated tremendous excitement and support for women in a variety of sports. It was the fourth Summer Olympic Games where female U.S. athletes won more medals than their male counterparts. The was evident in Paris, from former student-athletes who competed in various sports, to faculty and students participating in academic opportunities, to those working behind the scenes—many facilitating media coverage of women-dominated and other events.

The novel partnership was inspired after Syracuse University’s Women in Leadership (WiL) Initiative hosted Women Leaders in Sports’s Chief Executive Officer Patti Phillips on campus last March for a series of meetings and presentations. The collaborative effort will create mentoring, learning, fellowship, internship and membership opportunities for Falk students, provide access to professional memberships to Falk faculty and support faculty attendance at significant events, such as the Women Leaders in Sports National Convention. The joint agreement names Phillips as special advisor to Jordan and enlists her services as an “executive in residence” at Falk. The partnership also calls for an exchange of relevant University research and co-creates a Women Leaders in Sports Fellowship.

Women Leaders in Sports is a 45-year-old organization dedicated to enhancing women’s influence and transforming leadership in sports. Phillips notes that this new partnership makes great strategic sense given the synergies between her organization and the Falk College.

“We accelerate the potential of women to positively impact sports with year-round, world-class leadership development, career training and networking,” says Phillips. “Our nearly 6,000 members share Falk College’s core commitment to mastering all facets of sports, whether business management and human performance or use of technology and marketing. Our members will gain insights that can make them even more effective administrators and executives.”

According to Women Leaders in Sports, nearly half of the women who attend one of the organization’s leadership experiences advance in their careers within a year. The organization hosted 16 national events in 2023. Beyond training and networking, the group also hosts an exclusive online career platform, celebrates member accomplishments with awards and media recognition, and engages, educates and challenges industry leaders to make more diverse and equitable hiring decisions.

Today’s announcement comes just four months after Syracuse University announced it would transform the Falk College into a first-of-its-kind College of Sport. The reimagined David B. Falk College of Sport will be the first standalone college on an R1 campus to focus exclusively on sports-related disciplines, making the University among the leading academic institutions for preparing students to lead and drive innovation in sport-related fields and industries. The transformation follows two decades of recognized excellence in sport management, sport analytics, exercise science and nutrition, and such innovative interdisciplinary majors as esports. The Falk College’s excellence, combined with the high growth of sport in the U.S. and around the world, has created unprecedented demand for talented practitioners and professionals.

About the Reimagined David B. Falk College of Sport

The reimagined Falk College of Sport will house academic programs in sport management, sport analytics, exercise science, nutrition and, jointly with the Newhouse School of Public Communications, esports. It will focus on four areas of academic excellence: Sport Business, Human Performance, Sport Technology and Innovation, and Community Sport and Wellness. The college will also launch a new research institute focused on sport and innovation that will leverage an interdisciplinary, cross-campus approach to drive innovation in sport and health outcomes and integrate expertise in business, digital media and technology, among other areas of academic focus.

About Women Leaders in Sports

Founded in 1979, Women Leaders in Sports is the only nationally recognized professional membership organization whose mission is to develop, connect, advance and champion women leaders working in sports. Women Leaders provides career and leadership training, access to a powerful network and the resources to advance women at every stage of their careers. Learn more about the organization on its and follow Women Leaders on ,, Ի.

Syracuse University’s WiL

Establishing Syracuse University as a pacesetter in cultivating women leaders, the Women in Leadership Initiative supports professional development for women on campus through education, awareness and mentorship. Created in 2018, the WiL seeks to catalyze the personal and collective advancement of women on campus. WiL hosts a robust professional development program, with opportunities customized to the needs of faculty and staff. Participants benefit from the real experiences and candid advice offered by panels and solo guest speakers.

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Do you have a news tip, story idea or know a person we should profile on Ƶ? Send an email to internalcomms@syr.edu.

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Syracuse University’s Falk College, Women in Leadership Initiative Launch Unique Partnership With Women Leaders in Sports
Calling Team USA Basketball at the Olympics a ‘Special Honor’ for Noah Eagle ’19 /2024/07/31/calling-team-usa-basketball-at-the-olympics-a-special-honor-for-noah-eagle-19/ Wed, 31 Jul 2024 12:03:03 +0000 /blog/2024/07/31/calling-team-usa-basketball-at-the-olympics-a-special-honor-for-noah-eagle-19/ ufa899บ้านผลบอลเล่นสล็อตได้เงินจริง PGราคาบอลพรุ่งȨ้๶ว็บดูบอลฟรีสล็อต pgสล็อตเว็บตรงslot auto walletสล็อตทดลองเล่นสล็อต pg

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Calling Team USA Basketball at the Olympics a ‘Special Honor’ for Noah Eagle ’19

The Super Bowl. French Open tennis. Primetime college football and basketball games between nationally ranked opponents. The radio play-by-play voice of the NBA’s Los Angeles Clippers.nnIn the ever-competitive field of sports broadcasting, what Noah Eagle ’19 has accomplished in his six-year professional career is quite impressive. In May, Eagle’s hard work was recognized by his peers, as he won the Sports Emmy Award for Outstanding Personality/Emerging On Air after his debut season calling “Big Ten Saturday Night,” the weekly primetime Big Ten football game broadcast on NBC and Peacock.nnu003cimg class=u0022size-full wp-image-201737u0022 src=u0022/wp-content/uploads/2024/07/Noah-Eagle-Action-Big-10-1200X800.jpgu0022 alt=u0022Three television broadcasters stand on a football field with the Big Ten logo in the background.u0022 width=u00221200u0022 height=u0022800u0022 /u003e Noah Eagle (center) won a Sports Emmy Award for Outstanding Personality/Emerging On Air after his debut season calling “Big Ten Saturday Night,” the weekly primetime Big Ten football game broadcast on NBC and Peacock. He’s pictured with sideline reporter Kathryn Tappen (left) and color commentator Todd Blackledge.nnEagle’s ascension has been meteoric—the Clippers hired him right after he graduated with a broadcast and digital journalism degree from the u003ca href=u0022https://newhouse.syracuse.edu/u0022u003eS.I. Newhouse School of Public Communicationsu003c/au003e—aԻ he’s just scratching the surface of his potential. His next assignment takes him to Paris, France, as the play-by-play broadcaster for Team USA men’s and women’s basketball at the Summer Olympics.nnFor someone who grew up a “massive” fan of the NBA, broadcasting Team USA games at the Olympics is a “special honor,” says Eagle. Especially since he will call games involving NBA players he has long admired—like LeBron James, Kevin Durant and Steph Curry—aԻ will be on the mic as the U.S. women’s team pursues their unprecedented eighth consecutive gold medal.nn“Basketball has been a passion of mine for a long time, and when I look at this specific assignment, it’s a dream come true. Watching Team USA at the Olympics helped grow my love for the sport, especially the ‘Redeem Team’ in 2008 that brought back the gold medal for the U.S. I remember parking myself on the couch during those Olympics and watching LeBron James play with Kobe Bryant, Dwyane Wade, Chris Bosh, Jason Kidd and Carmelo Anthony, Syracuse basketball royalty. Those were legends of the game. Now, I’m calling Team USA games with LeBron, K.D. and Steph, who are legends of the game. There’s something special about calling basketball games while representing your country,” Eagle says.nnu003cimg class=u0022wp-image-129883 size-fullu0022 src=u0022/wp-content/uploads/2018/02/noahian.690.jpgu0022 alt=u0022two men standing next to each other on a basketball court.u0022 width=u0022690u0022 height=u0022452u0022 /u003e The father-son sportscasting duo of Ian Eagle ’90 (left) and Noah Eagle ’19nnSportscasting and a love for Syracuse University runs in the family. Noah’s father, Ian ’90, has handled play-by-play for CBS Sports’ NFL games since 1998 and concluded his first year as the network’s lead announcer for the NCAA men’s basketball tournament. His mother, Alisa (Terry) Eagle ’90, earned a retailing degree from what is now the u003ca href=u0022https://falk.syr.edu/u0022u003eFalk College of Sport and Human Dynamicsu003c/au003e, and his sister, Erin ’21, earned an advertising degree from Newhouse.nn“When I’m calling games, I’ve always got an orange wristband on my right wrist that shows my Orange connection,” Eagle says. “There’s always so much love to the ’Cuse. As my mom always says, Syracuse University is our happy place.”nnBefore the Olympics began, Eagle sat down with SU News to discuss his “surreal” career journey, how he’s preparing to call Team USA’s basketball games and the lessons he learned from his debut performance at the Olympics in 2021.nu003ch2u003eu003cstrongu003eAt the age of 27, you’ve already worked the Super Bowl, served as the radio voice of the Los Angeles Clippers, called French Open tennis action and broadcast countless college football and basketball games. How would you describe your ascension in sportscasting?u003c/strongu003eu003c/h2u003enu003cimg class=u0022size-full wp-image-201738u0022 src=u0022/wp-content/uploads/2024/07/Noah-Eagle-headshot.jpgu0022 alt=u0022A man smiles while posing for a headshot indoors.u0022 width=u0022305u0022 height=u0022342u0022 /u003e Noah EaglennIt’s quite surreal. I never anticipated my career going this way, but that’s what I love about this field. You never know the path you’re going to take. Everybody’s sportscasting path is different based on timing and circumstances. I was fortunate to not only have something open up [the Clippers radio play-by-play job] but to have people who believed in me and put my name out there for that job. Olivia Stomski [director of the Newhouse Sports Media Center and professor of broadcast and digital journalism and television, radio and film] is at the top of that list, and I had so many great mentors around campus who played a massive role in my career.nnI’ve gotten lucky that I’ve gotten chances to do some big things, and my viewpoint has always been if you get the chance to do the big thing, you better step up and knock it out of the park. I’ve loved every second and hope this journey continues for a long time.nu003ch2u003eu003cstrongu003eHow have you been preparing for the Games?u003c/strongu003eu003c/h2u003enLearning about every team and putting my broadcast boards together [with key facts and figures for each team]. Before that, I read a book on the original Dream Team because I wanted to make sure I knew my history of why there weren’t professionals allowed on the United States’ teams before 1992, why they changed that rule and how that decision has impacted the Olympics. Now, it’s preparing for the men’s and women’s competitions, making sure I’m knowledgeable about the teams and players.nnIt’s an honor to call basketball games at the Olympics, but my preparation is no different than if I was preparing to call a high school, college or NBA game. You put the team together on your broadcast board and make sure you have all the information you think you might need. Preparing gets easier with each game because you’ve got a much better sense of the teams based on the flow of how these games go.nu003ch2u003eu003cstrongu003eWhat lessons did you learn from your first Olympic assignment in 2021 calling 3-on-3 basketball from NBC’s headquarters?u003c/strongu003eu003c/h2u003enBecause of being prepared for any outcome, you’d better be ready to deliver a memorable call for the big moments that matter the most, the moments that are guaranteed to live on the longest in the gold medal games. It can’t just be the standard, run-of-the-mill call. I don’t necessarily spend the night before thinking about what I’m going to say, but before our broadcast starts, I have a general idea of the direction I’m going to go. If you’re trying to think of it in the moment, that’s when things can go awry.

Press Contact

Do you have a news tip, story idea or know a person we should profile on Ƶ? Send an email to u003ca href=u0022mailto:internalcomms@syr.eduu0022u003einternalcomms@syr.eduu003c/au003e.

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Calling Team USA Basketball at the Olympics a ‘Special Honor’ for Noah Eagle ’19
A Winning Team: Sport Analytics Students Partnering With Syracuse Athletics to Prevent Injuries, Improve Performance   /2024/01/03/a-winning-team-sport-analytics-students-partnering-with-syracuse-athletics-to-prevent-injuries-improve-performance/ Wed, 03 Jan 2024 16:01:50 +0000 /blog/2024/01/03/a-winning-team-sport-analytics-students-partnering-with-syracuse-athletics-to-prevent-injuries-improve-performance/ As the associate athletic trainer for the Syracuse University men’s basketball team, Mike Mangano says he’d much rather spend his time preventing injuries than treating them.
Mike Mangano
That’s why Mangano has fully embraced the partnership between the University’s Athletics Department and the Department of Sport Management in the Falk College of Sport and Human Dynamics that’s allowing...

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A Winning Team: Sport Analytics Students Partnering With Syracuse Athletics to Prevent Injuries, Improve Performance  

As the associate athletic trainer for the Syracuse University men’s basketball team, says he’d much rather spend his time preventing injuries than treating them.

Mike
Mike Mangano

That’s why Mangano has fully embraced the partnership between the University’s and the in the Falk College of Sport and Human Dynamics that’s allowing nearly 50 students majoring in sport analytics to provide real-world data to assist the coaching and athletic performance staffs of 11 of ܲ’s men’s and women’s athletic teams.

The specifics vary from sport to sport, but in general, most students are collecting performance data from the student-athletes’ wearable devices, analyzing that data from training, practices and games, and interpreting that data to provide insights to coaches and staff.

When Mangano was an assistant athletic trainer for the men’s soccer team, he says that kind of data helped coaches determine the optimum workload for each player. Once the players started maintaining that weekly goal, soft tissue injuries decreased. “So, for me, it’s great. I don’t have to do as much work,” Mangano says, laughing. “But at the same time, my philosophy is, do the work on the front end. If you can prevent injuries–and obviously you can’t prevent them all–but if you can prevent most of the injuries and add that kind of education for the student-athletes and coaches, then (the analytics) are working for us.”

The genesis of this partnership between athletics and analytics can be traced to Mangano’s interest in analytics and sport performance and conversations he had with , the program manager for the program and a former soccer standout at Le Moyne College in Syracuse. Riverso encouraged Mangano to earn his , which Mangano did last year, and they arranged for sport analytics students to start collecting, analyzing and interpreting data for the men’s soccer team in 2022.

Sport analytics students also started working with the women’s lacrosse team last season. The men’s soccer team won the 2022 Division I national championship, while the women’s lacrosse team reached the 2023 Division I Final Four.

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Sport analytics student Danielle Napierski at the JMA Wireless Dome, where she attends practices and games to collect data on the Syracuse women’s basketball team and its opponents.

“The role of our student analysts has been integral to our program’s success,” says , men’s soccer head coach. “The student analysts are responsible for collecting and interpreting all GPS data and providing detailed post-match and post-training reports. These reports are presented to the coaching staff with concise information that enables us to make objective decisions around training load and managing student-athletes’ minutes in games. “In addition to the GPS data, the student analysts provide half-time and post-match reports of pre-determined categories that allow us to see how we are playing, and how we can make the necessary adjustments,” says McIntyre.

The partnership expanded this academic year to include the following teams: women’s and men’s basketball, field hockey, football, ice hockey, women’s and men’s lacrosse, women’s and men’s soccer, softball and track and field.

“The coaches were open to having students who were passionate about working with this type of data metrics and analysis, and this was a perfect opportunity to start utilizing my knowledge and applying what I learned in the classroom,” says second-year student Danielle Napierski, who is one of seven sport analytics students working for the women’s basketball team.

, assistant provost for student-athlete academic development at Syracuse, says the sport analytics students are available to all athletic teams and the athletic department plans to make this a long-term arrangement with the sport analytics program.

“This collaboration represents an exciting opportunity to merge the worlds of athletics and data analysis, further enhancing our ability to make informed decisions and drive success both on and off the field,” says Syracuse Director of Athletics . “Together, we will harness the power of analytics to gain a competitive edge and propel our student-athletes and teams to new heights.”

, director of the sport analytics program and a professor in the Department of Sport Management, says the partnership provides sport analytics students with a one-of-a-kind opportunity to apply the data analytics skills they’re learning in class. “It not only provides the students with real-world experience in sports but gives them the chance to see it applied directly to the University sports teams they already love and support,” Paul says.

SportSecond-year student Dan Griffiths says when he first toured the campus, his guide said the sport analytics program partnered with some of the teams, and Griffiths figured it was only the football and basketball teams. But now, two years later, Griffiths is working with his favorite sport, track and field.

“This is exactly why I came to Syracuse,” Griffiths says. “After my first year, I was very committed to being a part of the team, and I saw that I could have this opportunity as long as I had the initiative to take it on myself.”

To get a better understanding of this partnership, we talked to sport analytics students Griffiths, Napierski and Caden Lippie about their roles with the athletics department. Visit the to read more about their experiences.

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Do you have a news tip, story idea or know a person we should profile on Ƶ? Send an email to internalcomms@syr.edu.

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A Winning Team: Sport Analytics Students Partnering With Syracuse Athletics to Prevent Injuries, Improve Performance